mercedespadro

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	<title>mercedespadro</title>
	<link>https://mercedespadro.com</link>
	<description>mercedespadro</description>
	<pubDate>Wed, 17 Sep 2025 00:16:50 +0000</pubDate>
	<generator>https://mercedespadro.com</generator>
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		<title>Main</title>
				
		<link>https://mercedespadro.com/Main</link>

		<pubDate>Tue, 27 Mar 2018 22:06:48 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

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		<title>Design</title>
				
		<link>https://mercedespadro.com/Design-1</link>

		<pubDate>Sun, 10 Nov 2019 02:23:55 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

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		<description>
	
	Brooklyn-based designer and illustrator creating expressive brands, books, 
and visual worlds through typography, illustration, and art direction.
SELECTED CLIENTS &#38;amp; COLLABORATORS


&#60;img width="948" height="1117" width_o="948" height_o="1117" data-src="https://freight.cargo.site/t/original/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" data-mid="204138738" border="0" alt="Rifle Paper Co. &#124; Product Design" data-caption="Rifle Paper Co. &#124; Product Design" src="https://freight.cargo.site/w/948/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" /&#62;
&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" data-mid="212151036" border="0" alt="Coya's Caf&#38;eacute; &#124; Restaurant Branding" data-caption="Coya's Café &#124; Restaurant Branding" src="https://freight.cargo.site/w/1000/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" data-mid="238311003" border="0" alt="Licensed Brands &#124; Product Design" data-caption="Licensed Brands &#124; Product Design" src="https://freight.cargo.site/w/1000/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" /&#62;
&#60;img width="2325" height="1225" width_o="2325" height_o="1225" data-src="https://freight.cargo.site/t/original/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" data-mid="54391109" border="0" alt="Rawxies &#124; Packaging Design" data-caption="Rawxies &#124; Packaging Design" src="https://freight.cargo.site/w/1000/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9e698398ec3b436dc14c6b65e04df8f47ca9c115ef8764f616dbf84f5fbe0832/02-Ice-Cream-Jar-Packaging-Mockup.png" data-mid="252645205" border="0" alt="Pedro's Helader&#38;iacute;a &#124; Ice cream Branding" data-caption="Pedro's Heladería &#124; Ice cream Branding" src="https://freight.cargo.site/w/1000/i/9e698398ec3b436dc14c6b65e04df8f47ca9c115ef8764f616dbf84f5fbe0832/02-Ice-Cream-Jar-Packaging-Mockup.png" /&#62;
&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/8ae3619edd25313a8502bd98498b7b2687ae38346a7637b76c664245acdc73d3/MP_mockup_1-copy.jpg" data-mid="124327165" border="0" alt="Pabst Blue Ribbon &#124; Beer Packaging" data-caption="Pabst Blue Ribbon &#124; Beer Packaging" src="https://freight.cargo.site/w/1000/i/8ae3619edd25313a8502bd98498b7b2687ae38346a7637b76c664245acdc73d3/MP_mockup_1-copy.jpg" /&#62;
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		<title>Rifle Paper Co. – Product Design</title>
				
		<link>https://mercedespadro.com/Rifle-Paper-Co-Product-Design</link>

		<pubDate>Mon, 13 Mar 2023 15:17:53 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Rifle-Paper-Co-Product-Design</guid>

		<description>
	&#60;img width="948" height="1187" width_o="948" height_o="1187" data-src="https://freight.cargo.site/t/original/i/6a3faba559d2745d8da0570d8b7badec7e5198322387de100cb671e76dc2a4db/3.png" data-mid="204097860" border="0" data-scale="94" src="https://freight.cargo.site/w/948/i/6a3faba559d2745d8da0570d8b7badec7e5198322387de100cb671e76dc2a4db/3.png" /&#62;


	Rifle Paper Co. &#124; product design&#60;img width="15810" height="453" src="https://freight.cargo.site/w/2500/q/75/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" style="width: 355.025px; height: 10.1724px;" data-scale="36"&#62;Project: Product Design &#38;amp; Development
Client: Rifle Paper Co.Industry: Consumer Goods, Lifestyle &#38;amp; RetailRole: Product Graphic DesignerScope: Product Concept Development, Illustration Adaptation, Surface Pattern Design, Typography &#38;amp; Hand-Lettering, Colorway Exploration, Packaging Design, Production Artwork &#38;amp; Licensed Collaborations
As a Product Graphic Designer at Rifle Paper Co., I translated distinctive illustration and surface pattern artwork into thoughtfully designed products across stationery, accessories, footwear, and home. My work spanned concept development, layout and color exploration, hand lettering, embroidery applications, packaging, and production-ready artwork. Collaborating across product categories and licensed partnerships, I focused on preserving the character of the original artwork while adapting it to the materials, formats, and technical requirements of each product.THE CHALLENGE
Rifle Paper Co.’s visual identity is rooted in expressive illustration, vibrant color, and intricate decorative details. The challenge was to translate this established visual language across a diverse product assortment while accounting for the unique requirements of each material, manufacturing process, and product format. Artwork that works beautifully on paper may require a different treatment when applied to embroidery, textiles, drinkware, or ceramics. Each application needed to preserve the integrity of the original illustration while ensuring that the final product felt intentional, functional, and true to the brand.


	&#60;img width="882" height="900" width_o="882" height_o="900" data-src="https://freight.cargo.site/t/original/i/2ad1f3a182fb322bc96da99aaf3ff7733bdcd6465ca694b506732f5227d1d9f2/MercedesPadro-portrait-2022_v2.png" data-mid="253218017" border="0" data-scale="57" src="https://freight.cargo.site/w/882/i/2ad1f3a182fb322bc96da99aaf3ff7733bdcd6465ca694b506732f5227d1d9f2/MercedesPadro-portrait-2022_v2.png" /&#62;
	
DESIGN APPROACH01. Translate artwork into product concepts
I developed product concepts and adapted existing illustrations into designs suited to their intended applications. Depending on the project, this involved sketching, hand-lettering, painting, vectorizing artwork, exploring colorways, and refining the placement of patterns and decorative elements. For new product concepts, I considered how the artwork would interact with the product’s shape, scale, and intended use from the beginning.

02. Design for materials and manufacturing
Each product required a different approach to translating artwork into a production-ready design.
Embroidery: I vectorized Anna Bond’s Peacock pattern and designed an embroidered journal layout, selecting techniques such as French knots and satin stitch, along with thread colors for production reference.Paper goods: I developed greeting cards, stationery layouts, and packaging dielines, accounting for print specifications, color, custom pattern placement, and gold foil.Textiles: I adapted illustrations and lettering to textile formats, considering folds, cropping, and how patterns would appear on the finished product.Accessories and drinkware: I customized artwork placement and colorways to suit different product shapes and materials.
Across these applications, the goal was to preserve the character of the artwork while making practical decisions that supported the final product.
03. Refine composition and product details I explored variations in layout, color, pattern placement, and decorative treatments to find the strongest solution for each product.03. Refine composition and product details
I explored variations in layout, color, pattern placement, and decorative treatments to find the strongest solution for each product. For the fall-patterned ring dish, I experimented with multiple layouts and color schemes before arriving at the selected design. For the Spring 2024 Keds collaboration, I contributed to initial shoe concepts, including considered cherry embroidery placement and a delicate cherry charm on the shoelace. These details helped create products that felt distinctive without overwhelming the overall design.


04. Prepare designs for production
I translated approved concepts into production-ready artwork and technical files, including vector artwork, card and packaging dielines, embroidery references, and layouts tailored to individual product specifications. I also considered how a design would appear across its full range of applications. For 3M sticky notes, for example, I designed both the notes and their backer layout so the composition remained visually balanced with and without the notes attached. This attention to production details helped bridge the gap between the initial creative concept and the finished product.
	

	Rifle Paper Co. &#124; peacock embroidered journal

Using the Peacock pattern created by Anna Bond, I vectorized the artwork and designed the layout of the embroidered journal.

Working with Anna Bond’s existing illustrations, I adapted artwork for embroidered products by vectorizing designs, planning their placement, and preparing files for embroidery. This included the Peacock journal and embroidered accessories. I chose specific embroidery techniques that compliment the artwork such as “french knots” and “satin stitch.” I thoughtfully selected thread colors for the prep-house to reference for the final embroidered peacock journal.

	
	&#60;img width="835" height="750" width_o="835" height_o="750" data-src="https://freight.cargo.site/t/original/i/60ee29c3a9bdade14150038a28e2c4d7e2044d730b60cc8ecced75352ef3d93c/Screenshot-2024-02-07-at-5.00.04-PM.png" data-mid="253262943" border="0" data-scale="75" src="https://freight.cargo.site/w/835/i/60ee29c3a9bdade14150038a28e2c4d7e2044d730b60cc8ecced75352ef3d93c/Screenshot-2024-02-07-at-5.00.04-PM.png" /&#62;
	&#60;img width="750" height="1058" width_o="750" height_o="1058" data-src="https://freight.cargo.site/t/original/i/fb54b48d63ffcea76b1b9344f19fc2f6d795d8536f78ffcde03cb259423e3c36/Screenshot-2024-02-02-at-1.17.06-PM.png" data-mid="253262942" border="0" data-scale="73" src="https://freight.cargo.site/w/750/i/fb54b48d63ffcea76b1b9344f19fc2f6d795d8536f78ffcde03cb259423e3c36/Screenshot-2024-02-02-at-1.17.06-PM.png" /&#62;
	

	Rifle Paper Co. &#124; roses stationery
I designed greeting cards and stationery from concept through final artwork, including sketching, illustration, hand-lettering, and layout. For the Roses Stationery card set, I also developed the card and packaging layouts, dielines, color palette, gold foil specifications, and custom pattern placement.
	

&#60;img width="1431" height="1192" width_o="1431" height_o="1192" data-src="https://freight.cargo.site/t/original/i/7a746988ece87995bf0dad767c45895c8d34ccc117d0e929ce852f95c5921280/Screenshot-2024-06-01-at-4.50.50PM.png" data-mid="212153874" border="0"  src="https://freight.cargo.site/w/1000/i/7a746988ece87995bf0dad767c45895c8d34ccc117d0e929ce852f95c5921280/Screenshot-2024-06-01-at-4.50.50PM.png" /&#62;
&#60;img width="1423" height="1186" width_o="1423" height_o="1186" data-src="https://freight.cargo.site/t/original/i/efcb314148ee71d8f7d073027490aaf1c2012bee36e3c837f27c8bd82f496dc1/Screenshot-2024-06-01-at-4.56.47PM.png" data-mid="212153875" border="0"  src="https://freight.cargo.site/w/1000/i/efcb314148ee71d8f7d073027490aaf1c2012bee36e3c837f27c8bd82f496dc1/Screenshot-2024-06-01-at-4.56.47PM.png" /&#62;
&#60;img width="1421" height="1181" width_o="1421" height_o="1181" data-src="https://freight.cargo.site/t/original/i/e361964fed54571445da64fe26ae42d37bfa57dedfd64f275f84b52fbc2c4385/Screenshot-2024-06-01-at-4.56.55PM.png" data-mid="212153876" border="0"  src="https://freight.cargo.site/w/1000/i/e361964fed54571445da64fe26ae42d37bfa57dedfd64f275f84b52fbc2c4385/Screenshot-2024-06-01-at-4.56.55PM.png" /&#62;

	
Rifle Paper Co. &#124; greeting cards
I led the creative development of the following greeting cards and stationery, overseeing each project from initial concept development and sketching through to illustration, hand lettering, and final design. This end-to-end process allowed me to create cohesive, thoughtfully crafted designs that bring together visual storytelling, typography, and distinctive illustrative details.

	
&#60;img width="3507" height="2141" width_o="3507" height_o="2141" data-src="https://freight.cargo.site/t/original/i/0c15bc3588858a6e1c43b889913b38a46d2b0e27c2fe7c6aac1fabe56f4286b0/stationery.png" data-mid="237990693" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0c15bc3588858a6e1c43b889913b38a46d2b0e27c2fe7c6aac1fabe56f4286b0/stationery.png" /&#62;
	

Rifle Paper Co. &#124; nutcracker
Working with Anna’s initial illustration of the nutcracker, I painted and designed the nutcracker trio. Illustrating and designing the three nutcrackers entailed designing the head-ware and patterns within the characters, ensuring that they work well for a variety of applications and formats. After the design of the illustration was established, I applied the characters to the products shown below.


&#60;img width="1355" height="1349" width_o="1355" height_o="1349" data-src="https://freight.cargo.site/t/original/i/8d8913db398cce7144bb14c7af79df60876e01982da141538b1da687b460e5f4/Screenshot-2026-10-12-at-9.57.49AM.png" data-mid="253218289" border="0"  src="https://freight.cargo.site/w/1000/i/8d8913db398cce7144bb14c7af79df60876e01982da141538b1da687b460e5f4/Screenshot-2026-10-12-at-9.57.49AM.png" /&#62;
&#60;img width="751" height="1199" width_o="751" height_o="1199" data-src="https://freight.cargo.site/t/original/i/e3b47554fdf374572c0d12ae8c5694b8d30c86b249923046badd287872c2d8c4/Screenshot-2024-02-08-at-2.13.57-PM.png" data-mid="204213501" border="0"  src="https://freight.cargo.site/w/751/i/e3b47554fdf374572c0d12ae8c5694b8d30c86b249923046badd287872c2d8c4/Screenshot-2024-02-08-at-2.13.57-PM.png" /&#62;
&#60;img width="1669" height="1553" width_o="1669" height_o="1553" data-src="https://freight.cargo.site/t/original/i/b3aa55931a27b0c83d0e03b8d47b28964fedf899dbcad0ca41adba214309aeda/Screenshot-2025-09-03-at-10.23.00AM.png" data-mid="237777866" border="0"  src="https://freight.cargo.site/w/1000/i/b3aa55931a27b0c83d0e03b8d47b28964fedf899dbcad0ca41adba214309aeda/Screenshot-2025-09-03-at-10.23.00AM.png" /&#62;
&#60;img width="1352" height="1126" width_o="1352" height_o="1126" data-src="https://freight.cargo.site/t/original/i/53e33424224003b2b3580f5eaabace90cfdd03b3e8a4197d2fab5c0f6ff42646/Screenshot-2023-10-24-at-1.29.20-PM.png" data-mid="237777397" border="0"  src="https://freight.cargo.site/w/1000/i/53e33424224003b2b3580f5eaabace90cfdd03b3e8a4197d2fab5c0f6ff42646/Screenshot-2023-10-24-at-1.29.20-PM.png" /&#62;
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&#60;img width="980" height="977" width_o="980" height_o="977" data-src="https://freight.cargo.site/t/original/i/f9a9a66055fe30c3c06ee2bc64e2ed65e2104b35f2fc63a4a5996b3924264bed/Screenshot-2023-10-24-at-1.29.15-PM.png" data-mid="237777396" border="0"  src="https://freight.cargo.site/w/980/i/f9a9a66055fe30c3c06ee2bc64e2ed65e2104b35f2fc63a4a5996b3924264bed/Screenshot-2023-10-24-at-1.29.15-PM.png" /&#62;

	
Sticky Notes &#124; 3M
In collaboration with 3M, the post-it company, I designed the following sticky notes. I worked on the layout of the backer and sticky note, so that the placement looks well-design with and without the sticky note on the backer.&#38;nbsp;Feautured as a best-seller on Rifle’s website.


&#60;img width="2115" height="1351" width_o="2115" height_o="1351" data-src="https://freight.cargo.site/t/original/i/18ba6c974c596f654d6778592ceded906705c629d5acf212d58093e1d0da298c/Screenshot-2024-02-08-at-1.13.05-PM.png" data-mid="204209824" border="0"  src="https://freight.cargo.site/w/1000/i/18ba6c974c596f654d6778592ceded906705c629d5acf212d58093e1d0da298c/Screenshot-2024-02-08-at-1.13.05-PM.png" /&#62;
	

Bottle Design &#124; Corkcicle


I utilized existing Bramble and Garden Party illustrations created by Anna Bond and customized the layouts for Corkcicle’s drinkware. While each format varies, it comes together for a whimsical and seamless pattern experience. Feautured as a best-seller on Rifle’s website.


&#60;img width="1620" height="1650" width_o="1620" height_o="1650" data-src="https://freight.cargo.site/t/original/i/74134270082956eccd883c4e44dad5e00de819739407098e78ee947b18cf8942/032723_Corkcicle_Homepage_Block_1.jpg" data-mid="237759014" border="0"  src="https://freight.cargo.site/w/1000/i/74134270082956eccd883c4e44dad5e00de819739407098e78ee947b18cf8942/032723_Corkcicle_Homepage_Block_1.jpg" /&#62;
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	Woodland Wallpaper Design &#124; York
In collaboration with York, I contributed to the illustration and design of the Woodland wallpaper collection, developing a nature-inspired pattern that brings a sense of warmth and organic character to interior spaces. The design is available in three colourways.
	

&#60;img width="3456" height="1117" width_o="3456" height_o="1117" data-src="https://freight.cargo.site/t/original/i/b3a2c889e82be553d1382aa20c5fe98e99a68b92fd20e52996393fa6f665b490/woodland.png" data-mid="253218497" border="0"  src="https://freight.cargo.site/w/1000/i/b3a2c889e82be553d1382aa20c5fe98e99a68b92fd20e52996393fa6f665b490/woodland.png" /&#62;

&#60;img width="4228" height="2610" width_o="4228" height_o="2610" data-src="https://freight.cargo.site/t/original/i/a5eba61ac14655994d72441eb383c91f448da6224234bb53bb4f523541400048/fox-leaping.png" data-mid="253218468" border="0"  src="https://freight.cargo.site/w/1000/i/a5eba61ac14655994d72441eb383c91f448da6224234bb53bb4f523541400048/fox-leaping.png" /&#62;
&#60;img width="4539" height="2277" width_o="4539" height_o="2277" data-src="https://freight.cargo.site/t/original/i/c511bf53e7d7f7eafa88a38ceb2a412f9fed9f717f8947504c9b10a9f65ba031/badger-illustration.png" data-mid="253218467" border="0"  src="https://freight.cargo.site/w/1000/i/c511bf53e7d7f7eafa88a38ceb2a412f9fed9f717f8947504c9b10a9f65ba031/badger-illustration.png" /&#62;
&#60;img width="4890" height="3962" width_o="4890" height_o="3962" data-src="https://freight.cargo.site/t/original/i/b89aa26443aa77b60fff75f023e345eaec11f155c520a4dd3b3897085ac41955/fox-resting.png" data-mid="253220426" border="0"  src="https://freight.cargo.site/w/1000/i/b89aa26443aa77b60fff75f023e345eaec11f155c520a4dd3b3897085ac41955/fox-resting.png" /&#62;

	
	Shoe Design &#124; Keds
In collaboration with Keds, I worked on the initial concepting and design of the Spring 2024 shoes. Apart of my responsibilities included coming up with innovative techniques for the shoes. This included thoughtful placement of the cherry embroidery and a dainty cherry charm on the shoe lace.


&#60;img width="951" height="1041" width_o="951" height_o="1041" data-src="https://freight.cargo.site/t/original/i/26c7fc773221f4167b298fba5a38f95498902a8fde40afaded2b1b05cfd019bb/Screenshot-2024-06-01-at-4.34.57PM.png" data-mid="237759022" border="0"  src="https://freight.cargo.site/w/951/i/26c7fc773221f4167b298fba5a38f95498902a8fde40afaded2b1b05cfd019bb/Screenshot-2024-06-01-at-4.34.57PM.png" /&#62;
&#60;img width="1439" height="1083" width_o="1439" height_o="1083" data-src="https://freight.cargo.site/t/original/i/db509db168799d049624339a0cf0d274c23a5eff1344138c444bdf435e1c94e8/Screenshot-2024-06-01-at-4.36.51PM.png" data-mid="237759019" border="0"  src="https://freight.cargo.site/w/1000/i/db509db168799d049624339a0cf0d274c23a5eff1344138c444bdf435e1c94e8/Screenshot-2024-06-01-at-4.36.51PM.png" /&#62;
&#60;img width="1324" height="1209" width_o="1324" height_o="1209" data-src="https://freight.cargo.site/t/original/i/75638c80a60c14ad517af5ca4aa15d3244f71540c0ffa6497ce0651c580e1bcb/Screenshot-2024-06-01-at-5.00.59PM.png" data-mid="237759016" border="0"  src="https://freight.cargo.site/w/1000/i/75638c80a60c14ad517af5ca4aa15d3244f71540c0ffa6497ce0651c580e1bcb/Screenshot-2024-06-01-at-5.00.59PM.png" /&#62;
&#60;img width="1414" height="1087" width_o="1414" height_o="1087" data-src="https://freight.cargo.site/t/original/i/d5857ae82fd31619f0643ffbff70d7c2426bc9da4c06e566afecf33eec8ae8b4/Screenshot-2024-06-01-at-4.36.40PM.png" data-mid="237759018" border="0"  src="https://freight.cargo.site/w/1000/i/d5857ae82fd31619f0643ffbff70d7c2426bc9da4c06e566afecf33eec8ae8b4/Screenshot-2024-06-01-at-4.36.40PM.png" /&#62;

	
Platter Design &#124; Pottery BarnIn collaboration with Pottery Barn, I worked on illustrating and designing the turkey for their Thanksgiving platterware.
	

&#60;img width="1170" height="1451" width_o="1170" height_o="1451" data-src="https://freight.cargo.site/t/original/i/01c5872a83af48ec19ac0155d3bcc24878b6bcb63f93e28a1bdf8bde029a0ceb/IMG_3429.PNG.jpeg" data-mid="204096424" border="0"  src="https://freight.cargo.site/w/1000/i/01c5872a83af48ec19ac0155d3bcc24878b6bcb63f93e28a1bdf8bde029a0ceb/IMG_3429.PNG.jpeg" /&#62;
&#60;img width="1369" height="1217" width_o="1369" height_o="1217" data-src="https://freight.cargo.site/t/original/i/1d36dc31816ef02a8ff839782ba956fd21eb9a9084613eea4829f9aa3d5474b2/Screenshot-2024-02-08-at-2.02.22-PM.png" data-mid="237759030" border="0"  src="https://freight.cargo.site/w/1000/i/1d36dc31816ef02a8ff839782ba956fd21eb9a9084613eea4829f9aa3d5474b2/Screenshot-2024-02-08-at-2.02.22-PM.png" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/50e910bffee3933c8d8904bb599f0b6abbb2f29107e1e788c36d8934fb024287/turkey-illustration_v4.png" data-mid="237759029" border="0"  src="https://freight.cargo.site/w/1000/i/50e910bffee3933c8d8904bb599f0b6abbb2f29107e1e788c36d8934fb024287/turkey-illustration_v4.png" /&#62;


	Rifle Paper Co. &#124; beach towel

For the Book Club beach towel, I developed the concept, sketches, hand-lettering, and final design. The product was featured as a bestseller on Rifle Paper Co.’s website.

&#60;img width="1349" height="180" width_o="1349" height_o="180" data-src="https://freight.cargo.site/t/original/i/ac1d36404e463feb3340cbeb89051f7eca9ce1c29bc5e95736ba519c0b589720/1.png" data-mid="237759033" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ac1d36404e463feb3340cbeb89051f7eca9ce1c29bc5e95736ba519c0b589720/1.png" /&#62;
&#60;img width="1349" height="180" width_o="1349" height_o="180" data-src="https://freight.cargo.site/t/original/i/864207881b695b81d7c37093983f86dc04ccea10c9896c6d62d116513fe66bbc/2.png" data-mid="237759035" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/864207881b695b81d7c37093983f86dc04ccea10c9896c6d62d116513fe66bbc/2.png" /&#62;
&#60;img width="1349" height="180" width_o="1349" height_o="180" data-src="https://freight.cargo.site/t/original/i/5eb5a26ea7e6ecb7b450c3aeaab3f51df43ad62dac50feff20530975cdc1f776/3.png" data-mid="237759034" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/5eb5a26ea7e6ecb7b450c3aeaab3f51df43ad62dac50feff20530975cdc1f776/3.png" /&#62;


&#60;img width="1167" height="1415" width_o="1167" height_o="1415" data-src="https://freight.cargo.site/t/original/i/56701d596651b34a79e165a2d1e00a6b5148c0737ccfdf395f6e6215aff510a6/IMG_3436.jpg" data-mid="204099135" border="0"  src="https://freight.cargo.site/w/1000/i/56701d596651b34a79e165a2d1e00a6b5148c0737ccfdf395f6e6215aff510a6/IMG_3436.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ed59118df9ff83a3226b4f8e5ceb7941354b876bf52db4bac8b5ae05ec9f0d2b/Image-from-iOS.jpg" data-mid="237759031" border="0"  src="https://freight.cargo.site/w/1000/i/ed59118df9ff83a3226b4f8e5ceb7941354b876bf52db4bac8b5ae05ec9f0d2b/Image-from-iOS.jpg" /&#62;

	
	Rifle Paper Co. &#124; tea towel
For the Christmas Cookie tea towel I worked on illustrating, vectorizing, and designing the layout. For this project I considered the typical folds in a tea towel, so that each crop is visually appealing. The illustration to the right was a near-final layout of the towel.

	
&#60;img width="741" height="1148" width_o="741" height_o="1148" data-src="https://freight.cargo.site/t/original/i/dda770f82b5a37119027771e56c984ce17fbcadfff76180d9a54bff8442ac2e8/Screenshot-2024-02-07-at-10.56.20-AM.png" data-mid="204099828" border="0"  src="https://freight.cargo.site/w/741/i/dda770f82b5a37119027771e56c984ce17fbcadfff76180d9a54bff8442ac2e8/Screenshot-2024-02-07-at-10.56.20-AM.png" /&#62;
&#60;img width="852" height="1161" width_o="852" height_o="1161" data-src="https://freight.cargo.site/t/original/i/970bafdae15959093bce03fc71507b031477ce5e1a14dc060ed0edeb7581551d/Screenshot-2024-02-08-at-2.29.22-PM.png" data-mid="237759036" border="0"  src="https://freight.cargo.site/w/852/i/970bafdae15959093bce03fc71507b031477ce5e1a14dc060ed0edeb7581551d/Screenshot-2024-02-08-at-2.29.22-PM.png" /&#62;
&#60;img width="891" height="1182" width_o="891" height_o="1182" data-src="https://freight.cargo.site/t/original/i/939f5f0497905afdfbddb645eb23364b00350a36dfad7677a5600c758c9daf96/Screenshot-2024-02-07-at-10.53.30-AM.png" data-mid="204099616" border="0"  src="https://freight.cargo.site/w/891/i/939f5f0497905afdfbddb645eb23364b00350a36dfad7677a5600c758c9daf96/Screenshot-2024-02-07-at-10.53.30-AM.png" /&#62;
&#60;img width="2400" height="3200" width_o="2400" height_o="3200" data-src="https://freight.cargo.site/t/original/i/d058785353e5406b75a895e10c6f463604e1326f8d38d32d1084facbe4651721/HolidayCookies-teatowel-4.png" data-mid="237759037" border="0"  src="https://freight.cargo.site/w/1000/i/d058785353e5406b75a895e10c6f463604e1326f8d38d32d1084facbe4651721/HolidayCookies-teatowel-4.png" /&#62;


	Rifle Paper Co. &#124; embroidered accessories
I designed the following headbands and accessories. My responsibilities included vectorizing Anna’s existing artwork, so that it could be applied to the headband and the files prepped for embroidery.
	

&#60;img width="2050" height="795" width_o="2050" height_o="795" data-src="https://freight.cargo.site/t/original/i/e2e731839c4929f22cbc083a16d152660b3773ff852ecfa5ed9f5815e48846aa/Screenshot-2024-06-01-at-4.51.53PM.png" data-mid="237759115" border="0"  src="https://freight.cargo.site/w/1000/i/e2e731839c4929f22cbc083a16d152660b3773ff852ecfa5ed9f5815e48846aa/Screenshot-2024-06-01-at-4.51.53PM.png" /&#62;
&#60;img width="1056" height="894" width_o="1056" height_o="894" data-src="https://freight.cargo.site/t/original/i/57543212a843859eb1daa9c744c5bae9cc05eebc6266308beee5126521d3ff10/Screenshot-2024-06-01-at-4.51.49PM.png" data-mid="237759116" border="0"  src="https://freight.cargo.site/w/1000/i/57543212a843859eb1daa9c744c5bae9cc05eebc6266308beee5126521d3ff10/Screenshot-2024-06-01-at-4.51.49PM.png" /&#62;
&#60;img width="1419" height="1183" width_o="1419" height_o="1183" data-src="https://freight.cargo.site/t/original/i/7ae54cb0cf53e01460e7803007cd7438f3849e10d32eff1b86f3e177e75f5baf/Screenshot-2024-06-01-at-4.56.36PM.png" data-mid="237759117" border="0"  src="https://freight.cargo.site/w/1000/i/7ae54cb0cf53e01460e7803007cd7438f3849e10d32eff1b86f3e177e75f5baf/Screenshot-2024-06-01-at-4.56.36PM.png" /&#62;
&#60;img width="1142" height="1147" width_o="1142" height_o="1147" data-src="https://freight.cargo.site/t/original/i/9f3bdd084cfa6aff11aba65bcbebb79ad7d06350dcf8686335e6887c20a120f3/Screenshot-2024-06-01-at-4.54.31PM.png" data-mid="237759120" border="0"  src="https://freight.cargo.site/w/1000/i/9f3bdd084cfa6aff11aba65bcbebb79ad7d06350dcf8686335e6887c20a120f3/Screenshot-2024-06-01-at-4.54.31PM.png" /&#62;
&#60;img width="1130" height="1106" width_o="1130" height_o="1106" data-src="https://freight.cargo.site/t/original/i/63377b2b4b6826c96270522ea982cb448fd40bebe535254be4097e34ac0cc62e/Screenshot-2024-06-01-at-4.54.25PM.png" data-mid="237759119" border="0"  src="https://freight.cargo.site/w/1000/i/63377b2b4b6826c96270522ea982cb448fd40bebe535254be4097e34ac0cc62e/Screenshot-2024-06-01-at-4.54.25PM.png" /&#62;
&#60;img width="1425" height="1183" width_o="1425" height_o="1183" data-src="https://freight.cargo.site/t/original/i/f914fcb06b8a2a75f2e4baacb14f8f0554e91a93745d19f01695f2207d9eaa79/Screenshot-2024-06-01-at-4.56.20PM.png" data-mid="237759121" border="0"  src="https://freight.cargo.site/w/1000/i/f914fcb06b8a2a75f2e4baacb14f8f0554e91a93745d19f01695f2207d9eaa79/Screenshot-2024-06-01-at-4.56.20PM.png" /&#62;


	Rifle Paper Co. &#124; ring dish
I designed the following ring dish utilizing Anna’s fall pattern design. We settled on this design after I experimented with a variety of layout, color scheme, and pattern options.
	
&#60;img width="1170" height="1268" width_o="1170" height_o="1268" data-src="https://freight.cargo.site/t/original/i/5aa783e04e9050d5996484160f05cac52d80426712c4d8cbc1acc621a8670515/IMG_3435.jpg" data-mid="204099136" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/5aa783e04e9050d5996484160f05cac52d80426712c4d8cbc1acc621a8670515/IMG_3435.jpg" /&#62;

	
	Rifle Paper Co. &#124; jewelry design

I developed the designs for the following bracelet collection, incorporating Anna’s original artwork into wearable pieces. My role included creating the hand lettering, selecting complementary colourways, and thoughtfully positioning the artwork to ensure each design felt cohesive and visually balanced. Through these elements, I helped translate the original illustrations into distinctive accessories that maintained the integrity of the artwork while adapting it for a new format.
	

&#60;img width="1424" height="1145" width_o="1424" height_o="1145" data-src="https://freight.cargo.site/t/original/i/eadc8fae5b0d49b0cdaa22da86cef32a1e554a447d8e3954815a5e3b4032e9be/Screenshot-2024-06-01-at-4.57.30PM.png" data-mid="237759124" border="0"  src="https://freight.cargo.site/w/1000/i/eadc8fae5b0d49b0cdaa22da86cef32a1e554a447d8e3954815a5e3b4032e9be/Screenshot-2024-06-01-at-4.57.30PM.png" /&#62;
&#60;img width="1427" height="1152" width_o="1427" height_o="1152" data-src="https://freight.cargo.site/t/original/i/910fb62d4777a9a6f1e33031c08e53b02799edfafd5b7e6aba99c87161bc7c54/Screenshot-2024-06-01-at-4.57.33PM.png" data-mid="237759122" border="0"  src="https://freight.cargo.site/w/1000/i/910fb62d4777a9a6f1e33031c08e53b02799edfafd5b7e6aba99c87161bc7c54/Screenshot-2024-06-01-at-4.57.33PM.png" /&#62;
&#60;img width="1430" height="1159" width_o="1430" height_o="1159" data-src="https://freight.cargo.site/t/original/i/df6415c2accd9b1ec956167a70f5cbf72f3ad579fa7f797bcb74e530258514c3/Screenshot-2024-06-01-at-4.57.24PM.png" data-mid="237759123" border="0"  src="https://freight.cargo.site/w/1000/i/df6415c2accd9b1ec956167a70f5cbf72f3ad579fa7f797bcb74e530258514c3/Screenshot-2024-06-01-at-4.57.24PM.png" /&#62;
Rifle Paper Co. &#124; totebags


	Totebags I worked on while at Rifle which included layout, color, and type design.
	

&#60;img width="1430" height="1196" width_o="1430" height_o="1196" data-src="https://freight.cargo.site/t/original/i/c25d47e16b4c2aa67c88cf0d11ef3b9c5554fe8135e688a51401c87e5c3985e3/Screenshot-2024-06-01-at-5.43.01PM.png" data-mid="237759126" border="0"  src="https://freight.cargo.site/w/1000/i/c25d47e16b4c2aa67c88cf0d11ef3b9c5554fe8135e688a51401c87e5c3985e3/Screenshot-2024-06-01-at-5.43.01PM.png" /&#62;
&#60;img width="1075" height="1267" width_o="1075" height_o="1267" data-src="https://freight.cargo.site/t/original/i/f269e1c3fc3dbd634742bbd0196a52ffd8401f3cfd267295722e2489a59d56ce/Screenshot-2024-06-01-at-4.53.15PM.png" data-mid="237759128" border="0"  src="https://freight.cargo.site/w/1000/i/f269e1c3fc3dbd634742bbd0196a52ffd8401f3cfd267295722e2489a59d56ce/Screenshot-2024-06-01-at-4.53.15PM.png" /&#62;
&#60;img width="946" height="1045" width_o="946" height_o="1045" data-src="https://freight.cargo.site/t/original/i/101a1f7f0e53cefcbf74a8a4d9d4013059269ff1f2f42e0b4607d5b662c5060b/Screenshot-2024-06-01-at-4.34.43PM.png" data-mid="237759129" border="0"  src="https://freight.cargo.site/w/946/i/101a1f7f0e53cefcbf74a8a4d9d4013059269ff1f2f42e0b4607d5b662c5060b/Screenshot-2024-06-01-at-4.34.43PM.png" /&#62;

	
	THE OUTCOMEThe work contributed to a broad range of products spanning stationery, home décor, textiles, footwear, drinkware, and accessories. By adapting illustrations to different materials and production methods, I helped extend Rifle Paper Co.’s recognizable visual identity across multiple product categories.
I contributed to multiple best-selling products on Rifle’s website including the Peacock Embroidered Journal, Book Club towel, and Nutcracker series.
	

&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" data-mid="171475845" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" /&#62;


&#60;img width="948" height="1187" width_o="948" height_o="1187" data-src="https://freight.cargo.site/t/original/i/6a3faba559d2745d8da0570d8b7badec7e5198322387de100cb671e76dc2a4db/3.png" data-mid="204097860" border="0" alt="Rifle Paper Co. &#124; Product Design" data-caption="Rifle Paper Co. &#124; Product Design" src="https://freight.cargo.site/w/948/i/6a3faba559d2745d8da0570d8b7badec7e5198322387de100cb671e76dc2a4db/3.png" /&#62;
&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" data-mid="212151145" border="0" alt="Coya's Caf&#38;eacute; &#124; Restaurant Branding" data-caption="Coya's Café &#124; Restaurant Branding" src="https://freight.cargo.site/w/1000/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" data-mid="238311237" border="0" alt="Licensed Brands &#124; Product Design" data-caption="Licensed Brands &#124; Product Design" src="https://freight.cargo.site/w/1000/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" /&#62;
&#60;img width="2325" height="1225" width_o="2325" height_o="1225" data-src="https://freight.cargo.site/t/original/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" data-mid="171475850" border="0" alt="Rawxies &#124; Packaging Design" data-caption="Rawxies &#124; Packaging Design" src="https://freight.cargo.site/w/1000/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" data-mid="247670712" border="0" alt="Pedro's Helader&#38;iacute;a &#124; Ice cream Branding" data-caption="Pedro's Heladería &#124; Ice cream Branding" src="https://freight.cargo.site/w/1000/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" /&#62;
&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" data-mid="171759622" border="0" alt=" Pabst Blue Ribbon &#124; Beer Packaging " data-caption=" Pabst Blue Ribbon &#124; Beer Packaging " src="https://freight.cargo.site/w/1000/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Coya's Café</title>
				
		<link>https://mercedespadro.com/Coya-s-Cafe</link>

		<pubDate>Mon, 13 May 2024 23:40:06 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Coya-s-Cafe</guid>

		<description>
	
	
&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" data-mid="212150780" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" /&#62;


&#60;img width="940" height="788" width_o="940" height_o="788" data-src="https://freight.cargo.site/t/original/i/82103606dee5c5f20a5f3b62e8bd69ed76b5072f0778e426d355fa9d75c657bf/489897273_1224278399705823_7724314686331076395_n.jpg" data-mid="253041274" border="0"  src="https://freight.cargo.site/w/940/i/82103606dee5c5f20a5f3b62e8bd69ed76b5072f0778e426d355fa9d75c657bf/489897273_1224278399705823_7724314686331076395_n.jpg" /&#62;
&#60;img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/bbe37915d62c10e9215f013d7ae6ae523c92efc34742bb2041496ef2679dadf3/FB_IMG_1778940686075-768x1024.jpg" data-mid="253041596" border="0"  src="https://freight.cargo.site/w/768/i/bbe37915d62c10e9215f013d7ae6ae523c92efc34742bb2041496ef2679dadf3/FB_IMG_1778940686075-768x1024.jpg" /&#62;
&#60;img width="1798" height="1200" width_o="1798" height_o="1200" data-src="https://freight.cargo.site/t/original/i/95af649d6b64d85be230985fbcf9730dce110367a4d9bea91cdcb7c2f98fcc51/_original.jpeg" data-mid="253041671" border="0"  src="https://freight.cargo.site/w/1000/i/95af649d6b64d85be230985fbcf9730dce110367a4d9bea91cdcb7c2f98fcc51/_original.jpeg" /&#62;


	Coya’s Café &#124; restaurant branding&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" data-mid="210840769" border="0" data-scale="49" data-no-zoom src="https://freight.cargo.site/w/1000/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" /&#62;

Project: Restaurant Branding &#38;amp; Visual Identity

Client: Coya’s Café

Industry: Food &#38;amp; Hospitality

Role: Freelance Graphic Designer &#38;amp; Illustrator

Scope: Logo Design, Custom Pattern Design, Illustration, Typography, Packaging Applications &#38;amp; Production-Ready Artwork, Digital Design

A visual identity rooted in family, tradition, and the art of making things by hand.
Coya’s Café is a family-owned Mexican restaurant in Moline, Illinois, named after Grandma Coya. Rather than building the identity around familiar restaurant clichés, the rebrand started with something much more personal: Coya herself. Her signature, her love of traditional aesthetics, and the warmth of family became the foundation for a visual identity that feels expressive, nostalgic, and unmistakably human.
THE CHALLENGE

How do you modernize a family tradition without losing what makes it special? The existing brand didn't fully capture the personality behind the restaurant. The opportunity was to create something that could feel contemporary while still honoring the visual language and traditions that inspired Coya’s Café in the first place. The identity needed to balance two things: Heritage + personality.


	Before:
&#60;img width="656" height="656" width_o="656" height_o="656" data-src="https://freight.cargo.site/t/original/i/c0c34b6197d6aa127c0d5fcaabb0b63500e0ab7c0374713e636fb0c944ae2d0e/Coya_before.png" data-mid="237758222" border="0" data-scale="45" data-no-zoom src="https://freight.cargo.site/w/656/i/c0c34b6197d6aa127c0d5fcaabb0b63500e0ab7c0374713e636fb0c944ae2d0e/Coya_before.png" /&#62;


	After:
&#60;img width="608" height="557" width_o="608" height_o="557" data-src="https://freight.cargo.site/t/original/i/8e0b42ad790080ac11c4f23842ec165b831dae2b3e4198e789f42d465879eae5/Untitled-1.png" data-mid="212151275" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/608/i/8e0b42ad790080ac11c4f23842ec165b831dae2b3e4198e789f42d465879eae5/Untitled-1.png" /&#62;
	

	In designing the logo I wanted it to be inspired by traditional sign-painting and Coya’s signature.
Rather than creating a polished, overly contemporary restaurant mark, I looked toward traditional sign-painting and Coya’s own signature to create something that felt personal, handmade, and rooted in the restaurant's history. The result is a wordmark with the character of something that could have existed for generations—while still feeling fresh enough to define the new identity.
MOOD BOARD
&#60;img width="2221" height="990" width_o="2221" height_o="990" data-src="https://freight.cargo.site/t/original/i/d60b3d6e74ce3c57966328f4fd762696cd3232b7a8cb6a62fb895523d549de3f/Screenshot-2026-10-08-at-10.14.21AM.png" data-mid="253048961" border="0"  src="https://freight.cargo.site/w/1000/i/d60b3d6e74ce3c57966328f4fd762696cd3232b7a8cb6a62fb895523d549de3f/Screenshot-2026-10-08-at-10.14.21AM.png" /&#62;&#38;nbsp;
INITIAL LOGO EXPLORATION
&#60;img width="2962" height="861" width_o="2962" height_o="861" data-src="https://freight.cargo.site/t/original/i/fa09114a975e452fad41e8426aa3c18ea520c0f0ac930d851569922e91e9a79e/Screenshot-2026-10-08-at-10.14.27AM.png" data-mid="253049065" border="0"  src="https://freight.cargo.site/w/1000/i/fa09114a975e452fad41e8426aa3c18ea520c0f0ac930d851569922e91e9a79e/Screenshot-2026-10-08-at-10.14.27AM.png" /&#62;


&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7bd5a6bcb1e7175fde9443c25d1832a2556069bd2bab95a16915515bae6dedd9/sign_mockup2.png" data-mid="247551713" border="0"  src="https://freight.cargo.site/w/1000/i/7bd5a6bcb1e7175fde9443c25d1832a2556069bd2bab95a16915515bae6dedd9/sign_mockup2.png" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/653febf1549b9a077826db149d13983cb89a3cb29f82b3c4d5055dc04d7b29c5/sign_mockup.png" data-mid="247546994" border="0"  src="https://freight.cargo.site/w/1000/i/653febf1549b9a077826db149d13983cb89a3cb29f82b3c4d5055dc04d7b29c5/sign_mockup.png" /&#62;


	With Mexican doilies as visual inspiration, I illustrated and designed patterns that embody and modernize Coya’s Café.


Mexican doilies became a starting point for developing a pattern system that could carry the personality of the brand beyond the logo. I translated their ornamental qualities into simplified, playful illustrations—creating a collection of patterns that reference tradition without feeling overly literal. The patterns give the identity a sense of rhythm and movement, while creating flexible assets that can live across packaging, menus, print, and digital touchpoints.
	

&#60;img width="2207" height="3035" width_o="2207" height_o="3035" data-src="https://freight.cargo.site/t/original/i/f0e9f84f1f59c78d1c7e705260cfee176d290dc00c90397e183b76157693d5d6/Mockup-smoothieMockupsforfree-copy.png" data-mid="237947719" border="0"  src="https://freight.cargo.site/w/1000/i/f0e9f84f1f59c78d1c7e705260cfee176d290dc00c90397e183b76157693d5d6/Mockup-smoothieMockupsforfree-copy.png" /&#62;
&#60;img width="1457" height="1863" width_o="1457" height_o="1863" data-src="https://freight.cargo.site/t/original/i/a2945a8ff9475751433848146605aecf86eed3b19c5fa6d5a425acb1994e9d61/Free-Coffee-Cup-on-the-Wooden-Stool-Mockup.png" data-mid="237945720" border="0"  src="https://freight.cargo.site/w/1000/i/a2945a8ff9475751433848146605aecf86eed3b19c5fa6d5a425acb1994e9d61/Free-Coffee-Cup-on-the-Wooden-Stool-Mockup.png" /&#62;
&#60;img width="1954" height="2508" width_o="1954" height_o="2508" data-src="https://freight.cargo.site/t/original/i/441f7a4772bcf9b22a7aea0dc48a67a0874f54b69a84b4f9a6e39c2249bca2f7/Brown-Paper-Bag-MockUp.gif" data-mid="237949615" border="0"  src="https://freight.cargo.site/w/1000/i/441f7a4772bcf9b22a7aea0dc48a67a0874f54b69a84b4f9a6e39c2249bca2f7/Brown-Paper-Bag-MockUp.gif" /&#62;
&#60;img width="2400" height="1699" width_o="2400" height_o="1699" data-src="https://freight.cargo.site/t/original/i/60e34ef9727614a1d404606e17578363f1a9a9c18888162ae78b6d4942517406/Beer-Pad-Free-Branding-Mockup-copy-2.png" data-mid="237879440" border="0"  src="https://freight.cargo.site/w/1000/i/60e34ef9727614a1d404606e17578363f1a9a9c18888162ae78b6d4942517406/Beer-Pad-Free-Branding-Mockup-copy-2.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f40cd97ce2062d09291f862848203e328277948e94b5e13a5132309a1fc10d2e/Paper-Bag-Mockup-PSD.png" data-mid="247551553" border="0"  src="https://freight.cargo.site/w/1000/i/f40cd97ce2062d09291f862848203e328277948e94b5e13a5132309a1fc10d2e/Paper-Bag-Mockup-PSD.png" /&#62;

&#60;img width="1649" height="438" width_o="1649" height_o="438" data-src="https://freight.cargo.site/t/original/i/d3dd67a5989f20831c5bd3fdd7a68044b252956360855cf7a75baee995dd596f/Screenshot-2026-04-23-at-10.33.40AM.png" data-mid="247537550" border="0" data-scale="40" data-no-zoom src="https://freight.cargo.site/w/1000/i/d3dd67a5989f20831c5bd3fdd7a68044b252956360855cf7a75baee995dd596f/Screenshot-2026-04-23-at-10.33.40AM.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7cdd203a7a6bd8652529f138afe341d2f3c76fd50459bccbd645db39bcf331dd/Blue-Tote-Bag-Mockup-3.png" data-mid="247547764" border="0"  src="https://freight.cargo.site/w/1000/i/7cdd203a7a6bd8652529f138afe341d2f3c76fd50459bccbd645db39bcf331dd/Blue-Tote-Bag-Mockup-3.png" /&#62;
&#60;img width="2400" height="1708" width_o="2400" height_o="1708" data-src="https://freight.cargo.site/t/original/i/660421e0ae32df4060337cae62f75c11741d6fca60ffb566acfed092d2ca71b5/Folded-Sweatshirt-Mockup.png" data-mid="237945812" border="0"  src="https://freight.cargo.site/w/1000/i/660421e0ae32df4060337cae62f75c11741d6fca60ffb566acfed092d2ca71b5/Folded-Sweatshirt-Mockup.png" /&#62;

Before:
&#60;img width="1819" height="1167" width_o="1819" height_o="1167" data-src="https://freight.cargo.site/t/original/i/75dd9c7c216b973760729cddf8f0b54292e97cd0e70d43faba29c3c48ee57ff7/Screenshot-2024-05-12-at-7.50.22PM.png" data-mid="237758459" border="0" data-scale="84" data-no-zoom src="https://freight.cargo.site/w/1000/i/75dd9c7c216b973760729cddf8f0b54292e97cd0e70d43faba29c3c48ee57ff7/Screenshot-2024-05-12-at-7.50.22PM.png" /&#62;


	After:


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/e417706206059ad62d0a167e9ac06f5cca3a69357972be13c27ed5d34ca6cd3f/Coyas_Menu_to-go_v4.jpg" data-mid="247769749" border="0"  src="https://freight.cargo.site/w/1000/i/e417706206059ad62d0a167e9ac06f5cca3a69357972be13c27ed5d34ca6cd3f/Coyas_Menu_to-go_v4.jpg" /&#62;
&#60;img width="2405" height="1555" width_o="2405" height_o="1555" data-src="https://freight.cargo.site/t/original/i/aefdafd6514b53e54062447bc817eb6b89d46d5a679b2016c500f016e0d51347/Screenshot-2026-04-22-at-4.09.18PM.png" data-mid="247518395" border="0"  src="https://freight.cargo.site/w/1000/i/aefdafd6514b53e54062447bc817eb6b89d46d5a679b2016c500f016e0d51347/Screenshot-2026-04-22-at-4.09.18PM.png" /&#62;


Email Design:

	&#60;img width="600" height="1896" width_o="600" height_o="1896" data-src="https://freight.cargo.site/t/original/i/3b349d830f9296e57e3c0c3a3d11d28648e34277aa7cdee08627d177048e9fec/CoyasCafeEmail_1.gif" data-mid="237995910" border="0" data-scale="54" src="https://freight.cargo.site/w/600/i/3b349d830f9296e57e3c0c3a3d11d28648e34277aa7cdee08627d177048e9fec/CoyasCafeEmail_1.gif" /&#62;


	&#60;img width="600" height="1497" width_o="600" height_o="1497" data-src="https://freight.cargo.site/t/original/i/7760856177886aa5d929c02213e2c42ee9a9a38765b0743293ec003e91d51d6a/CoyasCafeEmail_happy-birthday.gif" data-mid="238055283" border="0" data-scale="54" src="https://freight.cargo.site/w/600/i/7760856177886aa5d929c02213e2c42ee9a9a38765b0743293ec003e91d51d6a/CoyasCafeEmail_happy-birthday.gif" /&#62;
	&#60;img width="600" height="2348" width_o="600" height_o="2348" data-src="https://freight.cargo.site/t/original/i/d0c22f0c91da1ae999de6b3176a10925b79bb38634d4b4bac8a860363f892ff1/CoyasCafeEmail_aguas-frescas.gif" data-mid="253223472" border="0" data-scale="52" src="https://freight.cargo.site/w/600/i/d0c22f0c91da1ae999de6b3176a10925b79bb38634d4b4bac8a860363f892ff1/CoyasCafeEmail_aguas-frescas.gif" /&#62;

	
	THE OUTCOME

The resulting identity gives Coya’s Café a visual language that feels both personal and recognizable—rooted in the history of the restaurant while giving the brand room to evolve. By building the identity around Coya’s story, hand-crafted lettering, and a flexible illustration and pattern system, the rebrand extends beyond a new logo to create a cohesive experience across print, packaging, and digital.

&#60;img width="1195" height="792" width_o="1195" height_o="792" data-src="https://freight.cargo.site/t/original/i/b516f8883aac135f9b0b6d0fc15233e34d3a5a8df2e1035362ed915a3b8071d2/Screenshot-2026-10-08-at-10.01.34AM.jpg" data-mid="253048354" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b516f8883aac135f9b0b6d0fc15233e34d3a5a8df2e1035362ed915a3b8071d2/Screenshot-2026-10-08-at-10.01.34AM.jpg" /&#62;
	

&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" data-mid="210840769" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" /&#62;

&#60;img width="948" height="1117" width_o="948" height_o="1117" data-src="https://freight.cargo.site/t/original/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" data-mid="210840785" border="0" alt="Rifle Paper Co. &#124; Product Design" data-caption="Rifle Paper Co. &#124; Product Design" src="https://freight.cargo.site/w/948/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" /&#62;
&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" data-mid="212150780" border="0" alt="Coya's Caf&#38;eacute; &#124; Restaurant Branding" data-caption="Coya's Café &#124; Restaurant Branding" src="https://freight.cargo.site/w/1000/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" data-mid="238311277" border="0" alt="Licensed Brands &#124; Product Design" data-caption="Licensed Brands &#124; Product Design" src="https://freight.cargo.site/w/1000/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" /&#62;
&#60;img width="2325" height="1225" width_o="2325" height_o="1225" data-src="https://freight.cargo.site/t/original/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" data-mid="210840774" border="0" alt="Rawxies &#124; Packaging Design" data-caption="Rawxies &#124; Packaging Design" src="https://freight.cargo.site/w/1000/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" data-mid="247670716" border="0" alt="Pedro's Helader&#38;iacute;a &#124; Ice cream Branding" data-caption="Pedro's Heladería &#124; Ice cream Branding" src="https://freight.cargo.site/w/1000/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" /&#62;
&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/915061c76023e10f982189d49b2ffc3fc2e38d18221ee40b59352f677004aebc/MP_mockup_1-copy.jpg" data-mid="210840779" border="0" alt=" Pabst Blue Ribbon &#124; Beer Packaging " data-caption=" Pabst Blue Ribbon &#124; Beer Packaging " src="https://freight.cargo.site/w/1000/i/915061c76023e10f982189d49b2ffc3fc2e38d18221ee40b59352f677004aebc/MP_mockup_1-copy.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Licensed Product Design</title>
				
		<link>https://mercedespadro.com/Licensed-Product-Design</link>

		<pubDate>Wed, 17 Sep 2025 00:16:50 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Licensed-Product-Design</guid>

		<description>
	&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" data-mid="238307719" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" /&#62;
	Licensed Brands &#124; product design&#60;img width="15810" height="453" src="https://freight.cargo.site/w/1500/q/75/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" style="width: 245.397px; height: 7.0313px;" data-scale="38"&#62;
Project: Licensed Product Design
Client: Scholastic, Abrams, Mattel Press
Industry: Children's Publishing, Entertainment &#38;amp; Consumer Products
Scope: Packaging Graphic Design, Book Cover &#38;amp; Interior Design, Illustration, Typography, Hand-Lettering, Pattern Design, Brand Guidelines AdaptationHow do you create fresh, engaging products for children while staying true to the visual identity of globally recognized brands? Across a range of licensed publishing projects, I translated established characters and brand worlds into thoughtfully designed books and activity products. Working with properties including Star Wars, Disney’s Stitch, Gabby’s Dollhouse, Peppa Pig, Doug the Pug, and Pingu, I combined brand-guideline expertise with original creative solutions to bring each product to life.

My role extended beyond layout and visual design. I worked within established design systems, managed brand assets, and developed covers, interiors, illustrations, and patterns that balanced brand consistency with playful, age-appropriate experiences.


	I familiarized myself with the Star Wars brand t0 design the cover and interior of the ‘Star Wars Block.’&#38;nbsp;Designing the interior included creating and maintaining complex die-lines while remaining legible to the next generation of Star Wars enthusiasts. Art is by Peskimo.

	
&#60;img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/3cdf53eed1d0c2b51932634342ca55af3bd0c5845b139dea66cdc792ccdc3605/9781419728310.IN04.jpg" data-mid="238307747" border="0"  src="https://freight.cargo.site/w/1000/i/3cdf53eed1d0c2b51932634342ca55af3bd0c5845b139dea66cdc792ccdc3605/9781419728310.IN04.jpg" /&#62;
&#60;img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/d3a77925f06140aa03c4305a92e572f2c4354a027036f0598607eced98437db1/9781419728310.IN03.jpg" data-mid="238307756" border="0"  src="https://freight.cargo.site/w/1000/i/d3a77925f06140aa03c4305a92e572f2c4354a027036f0598607eced98437db1/9781419728310.IN03.jpg" /&#62;
&#60;img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/40d9e2b97a2e4edacca4ac2af146c1614aecad9250c56c1df5b5efd8acee9cfb/9781419728310.IN02.jpg" data-mid="238307770" border="0"  src="https://freight.cargo.site/w/1000/i/40d9e2b97a2e4edacca4ac2af146c1614aecad9250c56c1df5b5efd8acee9cfb/9781419728310.IN02.jpg" /&#62;

	
	Scholastic &#124; Disney’s Stitch
I became an expert on Stitch branding guidelines and designed the interior of a Stitch activity book. I’m well-versed in Stitch’s brand including illustrations, pattern assets, fonts, typography, logo treatment, and the server Disney uses to store these files.&#38;nbsp;This was a fun experience for me to bring one of my favorite childhood brands, Stitch, to life for kids in an interactive and engaging format.
	 

&#60;img width="2022" height="1377" width_o="2022" height_o="1377" data-src="https://freight.cargo.site/t/original/i/808626ce5d3cb3faed63a78052131cdca97b999b57cd083b6fe7a722a919d485/Screenshot-2025-09-16-at-9.17.00PM.png" data-mid="238310293" border="0" alt="Intro page interior design sample" data-caption="Intro page interior design sample" src="https://freight.cargo.site/w/1000/i/808626ce5d3cb3faed63a78052131cdca97b999b57cd083b6fe7a722a919d485/Screenshot-2025-09-16-at-9.17.00PM.png" /&#62;
&#60;img width="2028" height="1379" width_o="2028" height_o="1379" data-src="https://freight.cargo.site/t/original/i/8054e199c8bd6ea3067243a80a4722d873950652eaa81bb0f1efce8ddf45fbc8/Screenshot-2025-09-16-at-9.17.42PM.png" data-mid="238310304" border="0" alt="Interior design plays with the Stitch brand's &#38;quot;wacky&#38;quot; style" data-caption="Interior design plays with the Stitch brand's &#38;quot;wacky&#38;quot; style" src="https://freight.cargo.site/w/1000/i/8054e199c8bd6ea3067243a80a4722d873950652eaa81bb0f1efce8ddf45fbc8/Screenshot-2025-09-16-at-9.17.42PM.png" /&#62;
&#60;img width="2026" height="1375" width_o="2026" height_o="1375" data-src="https://freight.cargo.site/t/original/i/19e2c765412f5a43104adba32051bb621d9582f64183ea33890424c54ddd46bd/Screenshot-2025-09-16-at-9.17.57PM.png" data-mid="238310305" border="0" alt="Sample that follows a &#38;quot;scrapbook&#38;quot; DIY cut paper aesthetic" data-caption="Sample that follows a &#38;quot;scrapbook&#38;quot; DIY cut paper aesthetic" src="https://freight.cargo.site/w/1000/i/19e2c765412f5a43104adba32051bb621d9582f64183ea33890424c54ddd46bd/Screenshot-2025-09-16-at-9.17.57PM.png" /&#62;
&#60;img width="2029" height="1378" width_o="2029" height_o="1378" data-src="https://freight.cargo.site/t/original/i/3be541d1e34f5e21de8db14a79a4586571e5d92d62d586fe1b88f09994732d58/Screenshot-2025-09-16-at-9.25.01PM.png" data-mid="238310438" border="0" alt="Interior connect-the-dots activity designed for kids" data-caption="Interior connect-the-dots activity designed for kids" src="https://freight.cargo.site/w/1000/i/3be541d1e34f5e21de8db14a79a4586571e5d92d62d586fe1b88f09994732d58/Screenshot-2025-09-16-at-9.25.01PM.png" /&#62;


	Scholastic &#124; Gabby’s Doll House
I designed both the cover and interior of a Gabby’s Dollhouse Activity Book for children, a project that allowed me to merge brand assets with fresh, trend-forward design solutions. I enjoy creating for children’s markets, where I can push creative boundaries while still honoring the integrity of the brand. Below are samples of the cover and interior layouts I developed, which showcase a balance of playful engagement and brand consistency.&#38;nbsp;In education design there’s an emphasize on legibility, so ensuring usability for the children was an important aspect of the design process.

	
&#60;img width="2071" height="1299" width_o="2071" height_o="1299" data-src="https://freight.cargo.site/t/original/i/9c38f20ed5961c55cfff373fda482cd1b99c3809bd173804ae0eb383b961119d/Screenshot-2025-09-16-at-9.22.33PM.png" data-mid="238310331" border="0"  src="https://freight.cargo.site/w/1000/i/9c38f20ed5961c55cfff373fda482cd1b99c3809bd173804ae0eb383b961119d/Screenshot-2025-09-16-at-9.22.33PM.png" /&#62;
&#60;img width="2219" height="1382" width_o="2219" height_o="1382" data-src="https://freight.cargo.site/t/original/i/3fb162cec622a8230443e5851e8424d1f877e0a04e7ea2603da3d2fe73361b1f/Screenshot-2025-09-16-at-9.09.51PM.png" data-mid="238310859" border="0"  src="https://freight.cargo.site/w/1000/i/3fb162cec622a8230443e5851e8424d1f877e0a04e7ea2603da3d2fe73361b1f/Screenshot-2025-09-16-at-9.09.51PM.png" /&#62;
&#60;img width="2209" height="1387" width_o="2209" height_o="1387" data-src="https://freight.cargo.site/t/original/i/24dedded5673d36805c034de90ef6bfd321c75d0071edad2892f2eec7f90244f/Screenshot-2025-09-16-at-9.09.34PM.png" data-mid="238310191" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/24dedded5673d36805c034de90ef6bfd321c75d0071edad2892f2eec7f90244f/Screenshot-2025-09-16-at-9.09.34PM.png" /&#62;
&#60;img width="2217" height="1392" width_o="2217" height_o="1392" data-src="https://freight.cargo.site/t/original/i/8ab90db628ddacdababc73af62ae9d6c7342fecf40de5a51f42964c4d1340ddf/Screenshot-2025-09-16-at-9.10.09PM.png" data-mid="238310192" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8ab90db628ddacdababc73af62ae9d6c7342fecf40de5a51f42964c4d1340ddf/Screenshot-2025-09-16-at-9.10.09PM.png" /&#62;
&#60;img width="2216" height="1393" width_o="2216" height_o="1393" data-src="https://freight.cargo.site/t/original/i/f034b36ec3f624e39610bc7126c2d11d7ed12df02681d951019c9dcc908c5ebb/Screenshot-2025-09-16-at-9.10.53PM.png" data-mid="238310618" border="0"  src="https://freight.cargo.site/w/1000/i/f034b36ec3f624e39610bc7126c2d11d7ed12df02681d951019c9dcc908c5ebb/Screenshot-2025-09-16-at-9.10.53PM.png" /&#62;


	Scholastic &#124; Peppa Pig
At Scholastic, I served as the designer for all Peppa Pig titles, gaining an in-depth understanding of the brand’s guidelines as well as the EOne server system used to manage assets. In addition to designing, I contributed original illustrations that seamlessly matched Peppa’s distinct visual style, ensuring consistency across each projects including the covers and interiors.
	

&#60;img width="4828" height="2400" width_o="4828" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8526116aba28975180c23c59c2b80d0539b05f46462731da0b22c2ebabfb359e/Peppa-Pig-Happy-Birthday-Cover.jpg" data-mid="238306701" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8526116aba28975180c23c59c2b80d0539b05f46462731da0b22c2ebabfb359e/Peppa-Pig-Happy-Birthday-Cover.jpg" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4593522878200567fd9ca55c8967caee6eff26780eb9a044fdc376281ecaf326/20p4ev_peppapig8x82_4cc.jpg" data-mid="238306523" border="0"  src="https://freight.cargo.site/w/1000/i/4593522878200567fd9ca55c8967caee6eff26780eb9a044fdc376281ecaf326/20p4ev_peppapig8x82_4cc.jpg" /&#62;
&#60;img width="1400" height="1411" width_o="1400" height_o="1411" data-src="https://freight.cargo.site/t/original/i/0461a61f84bf8bdf8052608d86607323fc8c148ce6c26f9700bdfc0ac607ed8c/9781338228762.jpg" data-mid="238306525" border="0"  src="https://freight.cargo.site/w/1000/i/0461a61f84bf8bdf8052608d86607323fc8c148ce6c26f9700bdfc0ac607ed8c/9781338228762.jpg" /&#62;
&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/6da4f45f05eb7ba898141fa07e5d2e6c1c7b9c04c0959a9109b8af4004ab00ba/9781338345360.jpg" data-mid="238306776" border="0"  src="https://freight.cargo.site/w/1000/i/6da4f45f05eb7ba898141fa07e5d2e6c1c7b9c04c0959a9109b8af4004ab00ba/9781338345360.jpg" /&#62;
&#60;img width="2394" height="2400" width_o="2394" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cc7b106a6472655c642a0f5c6321a66b04e06cf13cb8e6436f27ab6192445828/Peppa_Christmas_Cover_P4.jpg" data-mid="238308419" border="0"  src="https://freight.cargo.site/w/1000/i/cc7b106a6472655c642a0f5c6321a66b04e06cf13cb8e6436f27ab6192445828/Peppa_Christmas_Cover_P4.jpg" /&#62;
&#60;img width="1400" height="1407" width_o="1400" height_o="1407" data-src="https://freight.cargo.site/t/original/i/99903631bbe70ffd116cdb77b9fd5b860e1fd1a44a30a18283b3f930f2cb248b/9781338339222.jpg" data-mid="238306526" border="0"  src="https://freight.cargo.site/w/1000/i/99903631bbe70ffd116cdb77b9fd5b860e1fd1a44a30a18283b3f930f2cb248b/9781338339222.jpg" /&#62;


	Scholastic &#124; Doug the Pug


For the I am Doug the Pug book project, I designed custom patterns, hand-painted illustrations, and carefully laid out the artwork to complement Doug’s fun and food-centric brand. My work helped bring a cohesive and playful visual identity to Doug’s brand.
	

&#60;img width="3648" height="2700" width_o="3648" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5583bc7f34cb019f2e5223fece0cc49325f732a5475d0c6bdd6b6941f30fc16a/Doug-the-Pug_Cover.jpg" data-mid="238306777" border="0"  src="https://freight.cargo.site/w/1000/i/5583bc7f34cb019f2e5223fece0cc49325f732a5475d0c6bdd6b6941f30fc16a/Doug-the-Pug_Cover.jpg" /&#62;
&#60;img width="4673" height="3501" width_o="4673" height_o="3501" data-src="https://freight.cargo.site/t/original/i/7ecffcc0ab4ee6103e8a264550a6592e416d7cae13b92d4b56c15f1500cb8811/Doug-the-Pug_INT_Page_05.jpg" data-mid="247621535" border="0"  src="https://freight.cargo.site/w/1000/i/7ecffcc0ab4ee6103e8a264550a6592e416d7cae13b92d4b56c15f1500cb8811/Doug-the-Pug_INT_Page_05.jpg" /&#62;


&#60;img width="1875" height="2775" width_o="1875" height_o="2775" data-src="https://freight.cargo.site/t/original/i/15816fdb15f1891a2a7c4dc430dbdfd24b58c3b4b8797d6102ea079cf838c5f4/donut-background.jpg" data-mid="238306804" border="0"  src="https://freight.cargo.site/w/1000/i/15816fdb15f1891a2a7c4dc430dbdfd24b58c3b4b8797d6102ea079cf838c5f4/donut-background.jpg" /&#62;
&#60;img width="1637" height="2427" width_o="1637" height_o="2427" data-src="https://freight.cargo.site/t/original/i/2d96f0b1433c5d5a25ef3aca72e76ecad0468977a07a8bc1f640ab7861dbc275/sunglasses-pattern.png" data-mid="238306801" border="0"  src="https://freight.cargo.site/w/1000/i/2d96f0b1433c5d5a25ef3aca72e76ecad0468977a07a8bc1f640ab7861dbc275/sunglasses-pattern.png" /&#62;
&#60;img width="1875" height="2775" width_o="1875" height_o="2775" data-src="https://freight.cargo.site/t/original/i/da61a897726241efec2f88b9ac09cafd38514d77f2fe7f28b8bfdded3166f0e4/fall-background.jpg" data-mid="238306803" border="0"  src="https://freight.cargo.site/w/1000/i/da61a897726241efec2f88b9ac09cafd38514d77f2fe7f28b8bfdded3166f0e4/fall-background.jpg" /&#62;
&#60;img width="1875" height="2775" width_o="1875" height_o="2775" data-src="https://freight.cargo.site/t/original/i/800647d838a8438d0eb1a45166ee049ebbb858013ab30967dae490e58afe1800/ice-cream-background.jpg" data-mid="238306802" border="0"  src="https://freight.cargo.site/w/1000/i/800647d838a8438d0eb1a45166ee049ebbb858013ab30967dae490e58afe1800/ice-cream-background.jpg" /&#62;

	
	Mattel Press &#124; Pingu Cozy Chill and Color

For the Pingu Cozy Chill and Color&#38;nbsp;book project, I designed the cover and interior utilizing assets from the iconic Pingu brand. This included experimenting with layouts and typography to create a fun and accessible coloring book for adults and children alike.

	
&#60;img width="2006" height="980" width_o="2006" height_o="980" data-src="https://freight.cargo.site/t/original/i/9ab32d1c1bb3cb3cb1389acfd369923dcd1f6ba5db1aa69a60403675000b234d/Screenshot-2026-04-27-at-11.04.18AM.png" data-mid="247625044" border="0"  src="https://freight.cargo.site/w/1000/i/9ab32d1c1bb3cb3cb1389acfd369923dcd1f6ba5db1aa69a60403675000b234d/Screenshot-2026-04-27-at-11.04.18AM.png" /&#62;
&#60;img width="2397" height="2400" width_o="2397" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4f1ed886d19151567e58cb5d8daeda0b7ec044675721629c6a9bd5462a0171b3/9781640365025_IN06-copy.jpg" data-mid="247625047" border="0"  src="https://freight.cargo.site/w/1000/i/4f1ed886d19151567e58cb5d8daeda0b7ec044675721629c6a9bd5462a0171b3/9781640365025_IN06-copy.jpg" /&#62;
&#60;img width="2392" height="2400" width_o="2392" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d739f36e4bef44a2131cdab8d5dc17c2276ee66abce5c015f5c85f9aaefea76e/9781640365025_IN05-copy.jpg" data-mid="247625046" border="0"  src="https://freight.cargo.site/w/1000/i/d739f36e4bef44a2131cdab8d5dc17c2276ee66abce5c015f5c85f9aaefea76e/9781640365025_IN05-copy.jpg" /&#62;
&#60;img width="2397" height="2400" width_o="2397" height_o="2400" data-src="https://freight.cargo.site/t/original/i/62a3e0c426db5ac61b7e957d605b374d1a69c10112f89580aae119e80d89364f/9781640365025_IN07-copy.jpg" data-mid="247625048" border="0"  src="https://freight.cargo.site/w/1000/i/62a3e0c426db5ac61b7e957d605b374d1a69c10112f89580aae119e80d89364f/9781640365025_IN07-copy.jpg" /&#62;
&#60;img width="2396" height="2400" width_o="2396" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ded59b33b684f293c19455a3c75caa5860c25a15cfbb070992d4782b8682e799/9781640365025_IN04-copy.jpg" data-mid="247625045" border="0"  src="https://freight.cargo.site/w/1000/i/ded59b33b684f293c19455a3c75caa5860c25a15cfbb070992d4782b8682e799/9781640365025_IN04-copy.jpg" /&#62;
&#60;img width="2408" height="2400" width_o="2408" height_o="2400" data-src="https://freight.cargo.site/t/original/i/62737d231b4320cdb1d956776412f0ea1c2942045295f6c9459142b8837cbee1/9781640365025_IN08-copy.jpg" data-mid="247625066" border="0"  src="https://freight.cargo.site/w/1000/i/62737d231b4320cdb1d956776412f0ea1c2942045295f6c9459142b8837cbee1/9781640365025_IN08-copy.jpg" /&#62;


	Abrams &#124; Hello Kitty Fairytale Collection

For Hello Kitty Presents the Fairytale, I developed the cover and interior design for Sanrio, creating a cohesive visual experience that brings the charm of Hello Kitty together with the timeless appeal of classic fairytales. The project involved translating the brand’s playful, recognizable aesthetic into an engaging book design across both the cover and interior pages.
	

&#60;img width="3743" height="1810" width_o="3743" height_o="1810" data-src="https://freight.cargo.site/t/original/i/057e844d4319b9e15c14567739cc47491076509b679f5cc2b52015cf959fe348/HKPresentstheFairytaleCollection_CVR.jpg" data-mid="253093472" border="0"  src="https://freight.cargo.site/w/1000/i/057e844d4319b9e15c14567739cc47491076509b679f5cc2b52015cf959fe348/HKPresentstheFairytaleCollection_CVR.jpg" /&#62;&#60;img width="2988" height="1494" width_o="2988" height_o="1494" data-src="https://freight.cargo.site/t/original/i/983ba906e189c0d83db07f81dc9aac9f0f705c91c7d39bdf890252f8826f61b5/HK_FairytaleCollection_INT__Page_63-1.jpg" data-mid="253093473" border="0"  src="https://freight.cargo.site/w/1000/i/983ba906e189c0d83db07f81dc9aac9f0f705c91c7d39bdf890252f8826f61b5/HK_FairytaleCollection_INT__Page_63-1.jpg" /&#62;
	
	THE OUTCOMEAcross these projects, I applied a consistent design philosophy: respect the integrity of the original brand while creating products that feel engaging, purposeful, and tailored to their audiences.

The work demonstrates my ability to adapt to distinct visual identities, translate brand guidelines into cohesive publishing systems, and combine illustration, typography, and layout into a unified product experience.
	

&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/514e7b07a13ac1c68a1626619acf3318a8f93c29e261937f597b3c37362bd381/line1.png" data-mid="238311343" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/514e7b07a13ac1c68a1626619acf3318a8f93c29e261937f597b3c37362bd381/line1.png" /&#62;

&#60;img width="948" height="1117" width_o="948" height_o="1117" data-src="https://freight.cargo.site/t/original/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" data-mid="238311348" border="0" alt="Rifle Paper Co. &#124; Product Design" data-caption="Rifle Paper Co. &#124; Product Design" src="https://freight.cargo.site/w/948/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" /&#62;
&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" data-mid="238311346" border="0" alt="Coya's Caf&#38;eacute; &#124; Restaurant Branding" data-caption="Coya's Café &#124; Restaurant Branding" src="https://freight.cargo.site/w/1000/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" data-mid="238311352" border="0" alt="Licensed Brands &#124; Product Design" data-caption="Licensed Brands &#124; Product Design" src="https://freight.cargo.site/w/1000/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" /&#62;
&#60;img width="2325" height="1225" width_o="2325" height_o="1225" data-src="https://freight.cargo.site/t/original/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" data-mid="238311353" border="0" alt="Rawxies &#124; Packaging Design" data-caption="Rawxies &#124; Packaging Design" src="https://freight.cargo.site/w/1000/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" data-mid="247670756" border="0" alt="Pedro's Helader&#38;iacute;a &#124; Ice cream Branding" data-caption="Pedro's Heladería &#124; Ice cream Branding" src="https://freight.cargo.site/w/1000/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" /&#62;
&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" data-mid="238311350" border="0" alt="Pabst Blue Ribbon &#124; Beer Packaging" data-caption="Pabst Blue Ribbon &#124; Beer Packaging" src="https://freight.cargo.site/w/1000/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Rawxies</title>
				
		<link>https://mercedespadro.com/Rawxies</link>

		<pubDate>Tue, 27 Mar 2018 22:06:50 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Rawxies</guid>

		<description>
	
	
	&#60;img width="2325" height="1225" width_o="2325" height_o="1225" data-src="https://freight.cargo.site/t/original/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" data-mid="13771118" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" /&#62;
	Rawxies &#124; packaging design
&#60;img width="15810" height="453" src="https://freight.cargo.site/w/2500/q/75/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" style="width: 267.97px; height: 7.67808px;" data-scale="39"&#62;
Project: Packaging Design &#38;amp; Illustration
Client: RawxiesIndustry: Food &#38;amp; Beverage
Role: Freelance Graphic Designer &#38;amp; IllustratorScope: Custom Pattern Design, Illustration, Typography, Packaging Applications &#38;amp; Production-Ready Artwork
&#60;img width="731" height="719" width_o="731" height_o="719" data-src="https://freight.cargo.site/t/original/i/84e23614fd17661476558bad8c9c03332822f36437f2e3659f63d98b9f73e3dc/banana.png" data-mid="253083246" border="0" data-scale="15" src="https://freight.cargo.site/w/731/i/84e23614fd17661476558bad8c9c03332822f36437f2e3659f63d98b9f73e3dc/banana.png" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1027" height="800" width_o="1027" height_o="800" data-src="https://freight.cargo.site/t/original/i/c30b77e2e3825481a0023b46d037d87e14f7c7ea88a454d918e091b7b4cccc0e/cilantro1.png" data-mid="253083261" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/c30b77e2e3825481a0023b46d037d87e14f7c7ea88a454d918e091b7b4cccc0e/cilantro1.png" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="499" height="487" width_o="499" height_o="487" data-src="https://freight.cargo.site/t/original/i/c5f0707f928d2b927a937ba5ea06166887b1646fd19c6924fa0c28657ef2f840/chocolate-bar.png" data-mid="253083331" border="0" data-scale="17" src="https://freight.cargo.site/w/499/i/c5f0707f928d2b927a937ba5ea06166887b1646fd19c6924fa0c28657ef2f840/chocolate-bar.png" /&#62;

	
	OVERVIEW
Rawxies is a vegan cookie brand whose packaging offers an opportunity to bring personality and visual character to plant-based treats. For this project, I designed and illustrated custom patterns for Rawxies’ line of vegan cookie products. Beyond developing the visual elements, I applied the patterns across multiple packaging formats, established the typography layouts, and prepared production-ready mechanicals. The result is a packaging design system that brings together illustration, pattern, and typography to create a cohesive visual presentation across the product line.

THE CHALLENGE
How can packaging communicate a product’s personality while maintaining consistency across an entire product line? Packaging needs to do more than contain a product. It also provides an opportunity to express a brand’s character and create a recognizable presence across different formats. 
For Rawxies, the challenge was to develop custom visual elements that could work as individual illustrations while functioning together as a cohesive packaging system. The design needed to balance creative expression with practical production requirements, ensuring that the patterns and typography translated effectively from the initial concepts to the final packaging artwork.CUSTOM PATTERN DESIGN
I created and illustrated original patterns specifically for Rawxies’ vegan cookie products. These patterns served as key visual elements within the packaging system, adding detail and creating a consistent graphic language across the line. The focus was on developing artwork that could work across different packaging applications while maintaining its visual impact.

&#60;img width="1152" height="864" width_o="1152" height_o="864" data-src="https://freight.cargo.site/t/original/i/85c6cf526234d23e7460f63103b7af3a27ede74b6f5ef1bb023bab62d683db47/4_rawxies.jpg" data-mid="253082989" border="0"  src="https://freight.cargo.site/w/1000/i/85c6cf526234d23e7460f63103b7af3a27ede74b6f5ef1bb023bab62d683db47/4_rawxies.jpg" /&#62;
&#60;img width="2500" height="1486" width_o="2500" height_o="1486" data-src="https://freight.cargo.site/t/original/i/794922c0481ac621fc3452a23c175579f29b7ade2bd9f85a36e8016331254192/3_rawxies.jpg" data-mid="253083012" border="0"  src="https://freight.cargo.site/w/1000/i/794922c0481ac621fc3452a23c175579f29b7ade2bd9f85a36e8016331254192/3_rawxies.jpg" /&#62;

Building a visual language through pattern

&#60;img width="2492" height="866" width_o="2492" height_o="866" data-src="https://freight.cargo.site/t/original/i/da298021d1da4861ed80c92f4945e8147094899999065dc8f2960aa6fc1fc11c/cranberry2.png" data-mid="13799903" border="0"  src="https://freight.cargo.site/w/1000/i/da298021d1da4861ed80c92f4945e8147094899999065dc8f2960aa6fc1fc11c/cranberry2.png" /&#62;&#60;img width="2492" height="866" width_o="2492" height_o="866" data-src="https://freight.cargo.site/t/original/i/f691f64711b69e1e9b123db21955fa50eb23c7f9c2291f595fc122a1b4fce438/lemons2.png" data-mid="13799904" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f691f64711b69e1e9b123db21955fa50eb23c7f9c2291f595fc122a1b4fce438/lemons2.png" /&#62;
PACKAGING APPLICATIONS
With the patterns established, I applied the artwork across various packaging formats. This stage translated the initial visual concepts into practical design applications, ensuring that the graphic elements and typography worked together within each format. Considering the packaging as a system helped maintain visual consistency across the product range rather than treating each package as an entirely separate design.
	

&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/2ea07e96195a8862411e24d9e661cc5ce4157fb45ce9cac0d9b810baae055724/6_rawxies.png" data-mid="13770341" border="0"  src="https://freight.cargo.site/w/720/i/2ea07e96195a8862411e24d9e661cc5ce4157fb45ce9cac0d9b810baae055724/6_rawxies.png" /&#62;
&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/a012b0deea3b488e2ad75080dc96b7ef1398b2ca302b53a4fd715f20247c36bd/7_rawxies.png" data-mid="13770344" border="0"  src="https://freight.cargo.site/w/720/i/a012b0deea3b488e2ad75080dc96b7ef1398b2ca302b53a4fd715f20247c36bd/7_rawxies.png" /&#62;
&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/7f54c1e2acc89d19f4c775474ca6075dd87734653719e77f574cfa2ccc59accb/8_rawxies.png" data-mid="13770345" border="0"  src="https://freight.cargo.site/w/720/i/7f54c1e2acc89d19f4c775474ca6075dd87734653719e77f574cfa2ccc59accb/8_rawxies.png" /&#62;
&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/01007e4fc26bf58554eb36cfe6658517841686b64e0609e6d5d541bd39c15468/9_rawxies.png" data-mid="13770348" border="0"  src="https://freight.cargo.site/w/720/i/01007e4fc26bf58554eb36cfe6658517841686b64e0609e6d5d541bd39c15468/9_rawxies.png" /&#62;
&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/17fb89a73cb84ab819e11b1d5f61c0105cf6e6cda4ad255953e04ca3d099eaf1/10_rawxies.png" data-mid="13770350" border="0"  src="https://freight.cargo.site/w/720/i/17fb89a73cb84ab819e11b1d5f61c0105cf6e6cda4ad255953e04ca3d099eaf1/10_rawxies.png" /&#62;
&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/47eb75c9f74ac1e8b15711aca7883df976dd8dd20f147e74a37f13288efe33b0/11_rawxies.png" data-mid="13770354" border="0"  src="https://freight.cargo.site/w/720/i/47eb75c9f74ac1e8b15711aca7883df976dd8dd20f147e74a37f13288efe33b0/11_rawxies.png" /&#62;


	TYPOGRAPHY AND LAYOUT
Typography was another essential component of the packaging. I developed the overall typography layouts, integrating the type with the custom illustrations and patterns. The goal was to create a balanced composition in which the visual elements worked together as part of a clear, cohesive design.
	

&#60;img width="750" height="555" width_o="750" height_o="555" data-src="https://freight.cargo.site/t/original/i/a08bab48159aa6dd0b08318d4565b6d2050805ae48eb72a6013581574beb6013/13_rawxies-shelf-talker.png" data-mid="13770758" border="0"  src="https://freight.cargo.site/w/750/i/a08bab48159aa6dd0b08318d4565b6d2050805ae48eb72a6013581574beb6013/13_rawxies-shelf-talker.png" /&#62;
&#60;img width="750" height="555" width_o="750" height_o="555" data-src="https://freight.cargo.site/t/original/i/81da0c082079130428cc32bb14a2ed499fd19c7a3d4f749a1696a87ff82591ab/14_rawxies-shelf-talker.png" data-mid="13770759" border="0"  src="https://freight.cargo.site/w/750/i/81da0c082079130428cc32bb14a2ed499fd19c7a3d4f749a1696a87ff82591ab/14_rawxies-shelf-talker.png" /&#62;
&#60;img width="750" height="554" width_o="750" height_o="554" data-src="https://freight.cargo.site/t/original/i/e1c9806bc65ccbdf81bea0513ad48ce83a90c067f66d0e09f3b628b32bbb759a/15_rawxies-shelf-talker.png" data-mid="13770760" border="0"  src="https://freight.cargo.site/w/750/i/e1c9806bc65ccbdf81bea0513ad48ce83a90c067f66d0e09f3b628b32bbb759a/15_rawxies-shelf-talker.png" /&#62;
&#60;img width="750" height="556" width_o="750" height_o="556" data-src="https://freight.cargo.site/t/original/i/98e2eb72c8611d6e47706362d5a377b8b66c3e428538ee8af3d965b98616342e/16_rawxies-shelf-talker.png" data-mid="13770761" border="0"  src="https://freight.cargo.site/w/750/i/98e2eb72c8611d6e47706362d5a377b8b66c3e428538ee8af3d965b98616342e/16_rawxies-shelf-talker.png" /&#62;
&#60;img width="750" height="553" width_o="750" height_o="553" data-src="https://freight.cargo.site/t/original/i/304523a25187fae3a6dee89605311ed14ae4d331d0a670b5e132563f9b444f63/17_rawxies-shelf-talker.png" data-mid="13770762" border="0"  src="https://freight.cargo.site/w/750/i/304523a25187fae3a6dee89605311ed14ae4d331d0a670b5e132563f9b444f63/17_rawxies-shelf-talker.png" /&#62;
&#60;img width="750" height="554" width_o="750" height_o="554" data-src="https://freight.cargo.site/t/original/i/69ad5ef728d8873afd14baa5d680a0895763e12eba70ed635439c8d0348ae733/18_rawxies-shelf-talker.png" data-mid="13770763" border="0"  src="https://freight.cargo.site/w/750/i/69ad5ef728d8873afd14baa5d680a0895763e12eba70ed635439c8d0348ae733/18_rawxies-shelf-talker.png" /&#62;
&#60;img width="1239" height="916" width_o="1239" height_o="916" data-src="https://freight.cargo.site/t/original/i/3acc0ec4e0fdcfff6a6a9df25816e989e4395398967bbfa628d145df2580f171/lp.png" data-mid="13771401" border="0"  src="https://freight.cargo.site/w/1000/i/3acc0ec4e0fdcfff6a6a9df25816e989e4395398967bbfa628d145df2580f171/lp.png" /&#62;
&#60;img width="1239" height="915" width_o="1239" height_o="915" data-src="https://freight.cargo.site/t/original/i/3a8fab70f2cbbd0b6ba8c8486871c7a8e0024ba713b9c94fcb14634de8cab0ed/mcc.png" data-mid="13771402" border="0"  src="https://freight.cargo.site/w/1000/i/3a8fab70f2cbbd0b6ba8c8486871c7a8e0024ba713b9c94fcb14634de8cab0ed/mcc.png" /&#62;


	THE OUTCOME
The Rawxies project brought together custom illustration, pattern design, typography, and packaging production into a cohesive visual system for a line of vegan cookies. By developing original patterns and applying them across multiple packaging formats, the project created continuity throughout the product range. The typography and layout further integrated these visual elements, while production-ready mechanicals ensured that the creative work was prepared for implementation. The project demonstrates how illustration-led design can contribute to a product’s packaging identity while meeting the practical demands of commercial production.

&#60;img width="2200" height="1278" width_o="2200" height_o="1278" data-src="https://freight.cargo.site/t/original/i/2bb19abf96a8a0776f81f5e03e64e9a99b4805b6826b3766d83a48faa5c215a8/2_rawxies.jpg" data-mid="253223272" border="0"  src="https://freight.cargo.site/w/1000/i/2bb19abf96a8a0776f81f5e03e64e9a99b4805b6826b3766d83a48faa5c215a8/2_rawxies.jpg" /&#62;
	

&#60;img width="15712" height="459" width_o="15712" height_o="459" data-src="https://freight.cargo.site/t/original/i/4a0e2a8ba4734516c7f393ff4c570acd6858db74210fe4dbe438e4ce32a7bd24/line2.png" data-mid="14200880" border="0"  src="https://freight.cargo.site/w/1000/i/4a0e2a8ba4734516c7f393ff4c570acd6858db74210fe4dbe438e4ce32a7bd24/line2.png" /&#62;

&#60;img width="948" height="1117" width_o="948" height_o="1117" data-src="https://freight.cargo.site/t/original/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" data-mid="204200791" border="0" alt="Rifle Paper Co. &#124; Product Design" data-caption="Rifle Paper Co. &#124; Product Design" src="https://freight.cargo.site/w/948/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" /&#62;
&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" data-mid="212151272" border="0" alt="Coya's Caf&#38;eacute; &#124; Restaurant Branding" data-caption="Coya's Café &#124; Restaurant Branding" src="https://freight.cargo.site/w/1000/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" data-mid="238311335" border="0" alt="Licensed Brands &#124; Product Design" data-caption="Licensed Brands &#124; Product Design" src="https://freight.cargo.site/w/1000/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" /&#62;
&#60;img width="2325" height="1225" width_o="2325" height_o="1225" data-src="https://freight.cargo.site/t/original/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" data-mid="13771118" border="0" alt="Rawxies &#124; Packaging Design" data-caption="Rawxies &#124; Packaging Design" src="https://freight.cargo.site/w/1000/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" data-mid="247670760" border="0" alt="Pedro's Helader&#38;iacute;a &#124; Ice cream Branding" data-caption="Pedro's Heladería &#124; Ice cream Branding" src="https://freight.cargo.site/w/1000/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" /&#62;
&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" data-mid="171760908" border="0" alt=" Pabst Blue Ribbon &#124; Beer Packaging " data-caption=" Pabst Blue Ribbon &#124; Beer Packaging " src="https://freight.cargo.site/w/1000/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Pedro's Heladería</title>
				
		<link>https://mercedespadro.com/Pedro-s-Heladeria</link>

		<pubDate>Fri, 03 Aug 2018 20:59:14 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Pedro-s-Heladeria</guid>

		<description>
	
	
	&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" data-mid="247670934" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" /&#62;
	Pedro’s Heladería &#124; packaging design&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" data-mid="21666422" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" /&#62;
Client: Pedro’s Heladería 
(conceptual brand developed during a workshop)
Project: Brand Identity &#38;amp; Packaging Design
Role: Graphic Designer &#38;amp; Illustrator
Industry: Food &#38;amp; Beverage
Scope: Visual Identity, Typography, Logo Design, Illustration, Packaging Design, Business Cards, Social Media Graphics
Context: One-day Typography for the Senses workshop led by Ellen Lupton at Cooper Design School
Recognition: Featured in the 2024 edition of Thinking with Type by Ellen Lupton


	OVERVIEW
Pedro’s Heladería is a conceptual ice cream brand exploring the relationship between typography, sensory perception, and visual identity. The project investigates how graphic design can communicate the experience of taste, texture, and flavor without relying on the senses themselves. Developed during Ellen Lupton’s Typography for the Senses workshop at Cooper Design School, the project transformed an everyday indulgence into an opportunity for visual experimentation. &#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/9ff10b40ca69e1756ca9d65948cdb1e2d127debf8722a692bafbdea8644e1ca1/IMG_7472.png" data-mid="237512264" border="0" data-scale="100" alt="This project is featured in Ellen&#38;rsquo;s 2024 edition of Thinking with Type." data-caption="This project is featured in Ellen’s 2024 edition of Thinking with Type." src="https://freight.cargo.site/w/1000/i/9ff10b40ca69e1756ca9d65948cdb1e2d127debf8722a692bafbdea8644e1ca1/IMG_7472.png" /&#62;THE CHALLENGEHow can a visual identity communicate a sensory experience? Ice cream is defined by more than its flavor. Its appeal comes from the combination of taste, texture, temperature, color, and the emotions associated with enjoying it. Translating these qualities into a visual system presented an opportunity to explore typography as more than a tool for communication—as a medium capable of expressing sensation and personality. The challenge was to develop a cohesive brand identity that could capture these sensory associations while remaining recognizable and adaptable across packaging, business cards, and social design.

THE DESIGN SOLUTION
The resulting identity brings together typography, illustration, and packaging to create a cohesive brand experience for Pedro’s Heladería.
Brand identity: A visual direction built around the expressive potential of typography and its relationship to the senses.Packaging design: An application of the identity to product packaging, translating the brand concept into a tangible visual experience.Pedro’s Heladería creates a visual language designed to evoke the pleasure and personality of a latin ice cream parlor.


&#60;img width="3500" height="5000" width_o="3500" height_o="5000" data-src="https://freight.cargo.site/t/original/i/86e843311ea18bc22e73c0c6bbedd8bb2e87034471582c24779a8640f97964b4/Free-Ice-Cream-Cup-Mockup_lavenderhoney.png" data-mid="247692888" border="0"  src="https://freight.cargo.site/w/1000/i/86e843311ea18bc22e73c0c6bbedd8bb2e87034471582c24779a8640f97964b4/Free-Ice-Cream-Cup-Mockup_lavenderhoney.png" /&#62;
&#60;img width="3500" height="5000" width_o="3500" height_o="5000" data-src="https://freight.cargo.site/t/original/i/c1579daeb8c48eb43b717ec6adbef2d5596770ec274b1c2d68d34ed99543fb98/Free-Ice-Cream-Cup-Mockup_strawberrylime.png" data-mid="247682614" border="0"  src="https://freight.cargo.site/w/1000/i/c1579daeb8c48eb43b717ec6adbef2d5596770ec274b1c2d68d34ed99543fb98/Free-Ice-Cream-Cup-Mockup_strawberrylime.png" /&#62;
&#60;img width="3500" height="5000" width_o="3500" height_o="5000" data-src="https://freight.cargo.site/t/original/i/2739c93c981af6bce858429e028d739ac4e1cec2ee657285050a14a401cf4fa8/Free-Ice-Cream-Cup-Mockup_chilimango.png" data-mid="247682615" border="0"  src="https://freight.cargo.site/w/1000/i/2739c93c981af6bce858429e028d739ac4e1cec2ee657285050a14a401cf4fa8/Free-Ice-Cream-Cup-Mockup_chilimango.png" /&#62;

Business Cards:
Branded collateral that extends the identity into printed touchpoints.


	&#60;img width="3422" height="3750" width_o="3422" height_o="3750" data-src="https://freight.cargo.site/t/original/i/4fbd406a21c20996cf91b17a8b708821e47dc7ddf4ab2b47c0802af37ea9afd7/Mockup_lavenderhoney.png" data-mid="247695447" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/4fbd406a21c20996cf91b17a8b708821e47dc7ddf4ab2b47c0802af37ea9afd7/Mockup_lavenderhoney.png" /&#62;
	&#60;img width="3422" height="3750" width_o="3422" height_o="3750" data-src="https://freight.cargo.site/t/original/i/274cccb125ba2a8e989430801a5a275d17be57e5d2d379fce51bd804a92e95c5/Mockup_strawberrylime.png" data-mid="247695442" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/274cccb125ba2a8e989430801a5a275d17be57e5d2d379fce51bd804a92e95c5/Mockup_strawberrylime.png" /&#62;
	&#60;img width="3422" height="3750" width_o="3422" height_o="3750" data-src="https://freight.cargo.site/t/original/i/aa4be997e08c12dc0387f3f5565a5c14693d8f53efe5c3c74048ee3c2e4384a6/Mockup_chilimango.png" data-mid="247695440" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/aa4be997e08c12dc0387f3f5565a5c14693d8f53efe5c3c74048ee3c2e4384a6/Mockup_chilimango.png" /&#62;

	
	Social Design:Across these touchpoints, the project explores how a consistent graphic language can give a product personality and make a sensory experience visually recognizable.
	

	&#60;img width="494" height="984" width_o="494" height_o="984" data-src="https://freight.cargo.site/t/original/i/3e5845dd388686089b4fec172004dabf23e37406d2c70d85c709ee6ce69b2783/phonemockup_lavenderhoney.png" data-mid="247693015" border="0" data-scale="37" src="https://freight.cargo.site/w/494/i/3e5845dd388686089b4fec172004dabf23e37406d2c70d85c709ee6ce69b2783/phonemockup_lavenderhoney.png" /&#62;
	&#60;img width="494" height="984" width_o="494" height_o="984" data-src="https://freight.cargo.site/t/original/i/a7a40b9d187412cc13faadbd153901d06774935feb58a6db5e2798f38719c058/phonemockup_strawberrylime.png" data-mid="247681057" border="0" data-scale="96" src="https://freight.cargo.site/w/494/i/a7a40b9d187412cc13faadbd153901d06774935feb58a6db5e2798f38719c058/phonemockup_strawberrylime.png" /&#62;
	&#60;img width="494" height="984" width_o="494" height_o="984" data-src="https://freight.cargo.site/t/original/i/4504ad30cb9682fd2e7dfc32e3507fdc62639fada15d77c40fba5b689e33be83/phonemockup_chilimango.png" data-mid="247681215" border="0" data-scale="37" src="https://freight.cargo.site/w/494/i/4504ad30cb9682fd2e7dfc32e3507fdc62639fada15d77c40fba5b689e33be83/phonemockup_chilimango.png" /&#62;

	
THE OUTCOME

Pedro’s Heladería demonstrates how typography can move beyond its conventional informational role to become an expressive design tool. By connecting letterforms, color, illustration, and packaging, the project explores how visual communication can evoke qualities that are otherwise experienced through taste and touch.


The project was also featured in the 2024 edition of Ellen Lupton’s Thinking with Type, providing a notable connection between this experimental exploration and the broader study of typography and graphic design.
	

&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" data-mid="21666422" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" /&#62;

&#60;img width="948" height="1117" width_o="948" height_o="1117" data-src="https://freight.cargo.site/t/original/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" data-mid="204200741" border="0" alt="Rifle Paper Co. &#124; Product Design" data-caption="Rifle Paper Co. &#124; Product Design" src="https://freight.cargo.site/w/948/i/ad6c3b0b8745ba53738c56e7c8316ba923803d4ace9507ae7b270ae08d368452/3.png" /&#62;
&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" data-mid="212151261" border="0" alt="Coya's Caf&#38;eacute; &#124; Restaurant Branding" data-caption="Coya's Café &#124; Restaurant Branding" src="https://freight.cargo.site/w/1000/i/dd21e406d2fc59a5d1612f5dc24d2145acaf52c036b41fa64a5ced80ff3f3350/paper_wrapper_with_tacos-copy.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" data-mid="238311327" border="0" alt="Licensed Brands &#124; Product Design" data-caption="Licensed Brands &#124; Product Design" src="https://freight.cargo.site/w/1000/i/1057f750bb992fa1e9c8f9a0e3da29d7e9fb8a95f9dcec9b1f8c8356de66c467/Star-Wars_MP.jpg" /&#62;
&#60;img width="2325" height="1225" width_o="2325" height_o="1225" data-src="https://freight.cargo.site/t/original/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" data-mid="54431096" border="0" alt="Rawxies &#124; Packaging Design" data-caption="Rawxies &#124; Packaging Design" src="https://freight.cargo.site/w/1000/i/2407c0619f20f9dd2c40801bbd0c35efa9da75ecdbf2aadd3fbd2d1ff45d190d/1_rawxies.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" data-mid="247670718" border="0" alt="Pedro's Helader&#38;iacute;a &#124; Ice cream Branding" data-caption="Pedro's Heladería &#124; Ice cream Branding" src="https://freight.cargo.site/w/1000/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" /&#62;
&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/915061c76023e10f982189d49b2ffc3fc2e38d18221ee40b59352f677004aebc/MP_mockup_1-copy.jpg" data-mid="171758619" border="0" alt=" Pabst Blue Ribbon &#124; Beer Packaging " data-caption=" Pabst Blue Ribbon &#124; Beer Packaging " src="https://freight.cargo.site/w/1000/i/915061c76023e10f982189d49b2ffc3fc2e38d18221ee40b59352f677004aebc/MP_mockup_1-copy.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Pabst Blue Ribbon Contest</title>
				
		<link>https://mercedespadro.com/Pabst-Blue-Ribbon-Contest</link>

		<pubDate>Fri, 12 Nov 2021 03:50:16 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Pabst-Blue-Ribbon-Contest</guid>

		<description>
	&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" data-mid="124327195" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/4fb62df607b8bf771057691e52c833e4eb2bab7c8a05c3e60a01730625abbbbd/MP_mockup_1-copy.jpg" /&#62;
 &#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6136e935fb6e1e6622e68315177792d891a474a3824f92c389d9a81aa92e117d/500ML_CAN_MOCKUP_03---FREE-VERSION.png" data-mid="253101916" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/6136e935fb6e1e6622e68315177792d891a474a3824f92c389d9a81aa92e117d/500ML_CAN_MOCKUP_03---FREE-VERSION.png" /&#62;&#60;img width="1255" height="632" width_o="1255" height_o="632" data-src="https://freight.cargo.site/t/original/i/2e8214bd0b6fd1549f9c000e910cfadc43294ab4826d4c226d1e59490be62624/Mercedes-Padro_PBR-Competition_character-design.png" data-mid="238340581" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/2e8214bd0b6fd1549f9c000e910cfadc43294ab4826d4c226d1e59490be62624/Mercedes-Padro_PBR-Competition_character-design.png" /&#62;
Character design


	Pabst Blue Ribbon &#124; beer packaging&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" data-mid="124326938" border="0" data-scale="51" data-no-zoom src="https://freight.cargo.site/w/1000/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" /&#62;

Client: Pabst Blue RibbonProject: Packaging Design ContestIndustry: Beverage &#38;amp; Alcohol
Role: Packaging Designer &#38;amp; IllustratorScope: Packaging Design, Illustration, Character Design, Visual Concept Development

Pabst Blue Ribbon is an iconic beer brand with a long-standing connection to independent culture and self-expression. For its annual packaging design contest, I developed an original concept that brought together the brand’s recognizable identity and the raw, creative energy of skateboarding.

The goal was to create a visually distinctive packaging design that felt bold, contemporary, and rooted in skate culture while celebrating the rebellious spirit that connects both worlds.THE CHALLENGE
How can an established beer brand connect with skate culture through packaging that feels authentic, expressive, and visually compelling?

The challenge was to create a design that balanced Pabst Blue Ribbon’s iconic brand identity with the individuality and urban aesthetics of skateboarding. Rather than simply applying skate-inspired graphics, the concept aimed to build a visual narrative that reflected the culture’s creativity, attitude, and sense of community.

Inspired by skate culture’s DIY mentality, street aesthetics, and creative freedom, I explored a visual direction that brought character and personality to the packaging.

The concept centered on merging the familiarity of Pabst Blue Ribbon with the expressive language of skateboarding. Through illustration and character design, the packaging became an opportunity to tell a story — one that celebrated individuality, movement, and the unconventional spirit shared by the brand and the skate community.
A visual tribute to the rebellious spirit of skateboarding.
VISUAL DIRECTION
The visual approach focused on creating a bold, urban aesthetic with a strong illustrative identity.
Illustration: Custom artwork helped establish a distinctive visual language and bring personality to the packaging.Character design: Character-driven elements added narrative depth and reinforced the playful, rebellious energy of skate culture.Brand integration: The concept sought to balance the expressive artwork with Pabst Blue Ribbon’s established visual identity.Packaging design: The illustrations and graphic elements were developed as part of a cohesive packaging concept, connecting the brand with the culture that inspired it.
Each element contributed to a design direction intended to feel energetic, authentic, and rooted in the creative spirit of skateboarding.
The OutcomeThe result was an original packaging design submission for Pabst Blue Ribbon’s annual packaging contest, translating the influence of skate culture into a distinctive illustrated concept.

By combining packaging design, character development, and illustration, the project explored how visual storytelling can give a familiar product a fresh cultural perspective while maintaining a connection to its existing brand identity.

&#60;img width="15810" height="453" width_o="15810" height_o="453" data-src="https://freight.cargo.site/t/original/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" data-mid="124326938" border="0"  src="https://freight.cargo.site/w/1000/i/fc85003a96de5639ddf72d9a141fb5be526008beb017b4b54bf788165ef652f4/line1.png" /&#62;

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&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" data-mid="247670717" border="0" alt="Pedro's Helader&#38;iacute;a &#124; Ice cream Branding" data-caption="Pedro's Heladería &#124; Ice cream Branding" src="https://freight.cargo.site/w/1000/i/5ce9f5f68057270c8d1a7f4dbe6754a2cd185d7136940f5a446d4236bcf09b7f/02-Ice-Cream-Jar-Packaging-Mockup.gif" /&#62;
&#60;img width="1580" height="1910" width_o="1580" height_o="1910" data-src="https://freight.cargo.site/t/original/i/915061c76023e10f982189d49b2ffc3fc2e38d18221ee40b59352f677004aebc/MP_mockup_1-copy.jpg" data-mid="124327116" border="0" alt=" Pabst Blue Ribbon &#124; Beer Packaging " data-caption=" Pabst Blue Ribbon &#124; Beer Packaging " src="https://freight.cargo.site/w/1000/i/915061c76023e10f982189d49b2ffc3fc2e38d18221ee40b59352f677004aebc/MP_mockup_1-copy.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Christian Howes</title>
				
		<link>https://mercedespadro.com/Christian-Howes</link>

		<pubDate>Wed, 28 Mar 2018 14:39:42 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Christian-Howes</guid>

		<description>Christian HowesI designed a concert poster for jazz performer Christian Howes at the Folly Theatre in Kansas City, Missouri.

&#60;img width="1000" height="1471" width_o="1000" height_o="1471" data-src="https://freight.cargo.site/t/original/i/24b5acf4f28291a59912dc5eae42f8b2b0b5b2b1fdfb12b15cbf4b990faf7e16/3_christian-howes-copy.png" data-mid="20538826" border="0"  src="https://freight.cargo.site/w/1000/i/24b5acf4f28291a59912dc5eae42f8b2b0b5b2b1fdfb12b15cbf4b990faf7e16/3_christian-howes-copy.png" /&#62;
&#60;img width="1500" height="2206" width_o="1500" height_o="2206" data-src="https://freight.cargo.site/t/original/i/3c74d67541fcecc6b51ce4b908d34120a6c9d595ab7f1e98f886370a3a10d6c1/2_christian-howes.png" data-mid="13802562" border="0"  src="https://freight.cargo.site/w/1000/i/3c74d67541fcecc6b51ce4b908d34120a6c9d595ab7f1e98f886370a3a10d6c1/2_christian-howes.png" /&#62;


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</description>
		
	</item>
		
		
	<item>
		<title>Puerto Rico Map</title>
				
		<link>https://mercedespadro.com/Puerto-Rico-Map</link>

		<pubDate>Fri, 27 Jul 2018 03:16:46 +0000</pubDate>

		<dc:creator>mercedespadro</dc:creator>

		<guid isPermaLink="true">https://mercedespadro.com/Puerto-Rico-Map</guid>

		<description>Puerto Rico MapRisograph print made to raise funds for Puerto Rico post-hurricane Maria. I was able to raise $400 toward the mariafund.org.
The map is available for purchase in-store at Mil Mundos located in Bushwick.


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