Licensed Brands | product design
Brief:
I developed product concepts and designs for children within the framework of licensed brands, thoughtfully balancing creativity with brand guidelines. By taking full ownership of each assigned brand, I worked closely with licensor-provided style guides to ensure consistency, while also finding opportunities to bring fresh, engaging ideas that strengthen the respective brand’s identity.
Client:
Scholastic, Abrams
Role:
Packaging Graphic Designer
Skills: Branding and Identity, logo design, hand-lettering, pattern design, packaging design, illustration, book design, typography
“I familiarized myself with the Star Wars brand and designed the cover and interior of the ‘Star Wars Block.”
Designing the interior included creating and maintaining complex die-lines while remaining legible to the next generation of Star Wars enthusiasts. Art is by Peski Studio.
Scholastic | Disney’s Stitch
I became an expert on Stitch branding guidelines and designed the interior of a Stitch activity book. I’m well-versed in Stitch’s brand including illustrations, pattern assets, fonts, typography, logo treatment, and the server Disney uses to store these files. This was a fun experience for me to bring one of my favorite childhood brands, Stitch, to life for kids in an interactive and engaging format.
Scholastic | Gabby’s Doll House
I designed both the cover and interior of a Gabby’s Dollhouse Activity Book for children, a project that allowed me to merge brand assets with fresh, trend-forward design solutions. I enjoy creating for children’s markets, where I can push creative boundaries while still honoring the integrity of the brand. Below are samples of the cover and interior layouts I developed, which showcase a balance of playful engagement and brand consistency. In education design there’s an emphasize on legibility, so ensuring usability for the children was an important aspect of the design process.
Scholastic | Peppa Pig
At Scholastic, I served as the designer for all Peppa Pig titles, gaining an in-depth understanding of the brand’s guidelines as well as the EOne server system used to manage assets. In addition to designing, I contributed original illustrations that seamlessly matched Peppa’s distinct visual style, ensuring consistency across each projects including the covers and interiors.
