Rifle Paper Co. | product design
Brief:
I worked as a Product Graphic Designer for Rifle Paper Co. I played an integral role in designing best-selling products across stationery, home, and gift categories adherent to high design standards. I created original illustrations and surface patterns, ensuring seamless and custom designs. I also contributed to high-profile licensed collaborations with Anthropologie, Pottery Barn, Keds, York, and Target.
Client:
Rifle Paper Co.
Role:
Product Graphic Designer
Using the Peacock pattern created by Anna Bond, I vectorized the artwork and designed the layout of the embroidered journal.
I chose specific embroidery techniques that compliment the artwork such as “french knots” and “satin stitch.”
I thoughtfully selected thread colors for the prep-house to reference for the final embroidered journal.
I designed the Roses Stationery card set which entailed setting up the mechanicals and card dieline,
designing the box packaging including the layout, color palette, gold foil set up, dieline, and custom pattern placement.
designing the box packaging including the layout, color palette, gold foil set up, dieline, and custom pattern placement.
I was responsible for the concept, sketching, illustration, hand lettering, and final design of the following greeting cards and stationery.
![Inspired by the classic vintage ice-cream sundae aesthetic.]()
![The Piñata birthday card was inspired by childhood festivities. I had painted and digitally edited the illustration and layout.]()
![Inspired by the classic ice typography seen on freezers. For the final design I hand painted and lettered the typography for the snowy type effect.]()
![I was responsible for illustrating and laying out the christmas cookie card.]()
![I was responsible for the hand lettering on the right side of this christmas card.]()
![I used Anna’s illustration of Santa’s head and illustrated his body based on vintage Santa reference. I was also responsible for the lettering.]()
Working with Anna’s initial illustration of the nutcracker, I painted and designed the nutcracker trio.
Illustrating and designing the three nutcrackers entailed designing the head-ware and patterns within the characters, ensuring that they work well for a variety of applications and formats. After the design of the illustration was established, I applied the characters to the products shown below.
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Illustrating and designing the three nutcrackers entailed designing the head-ware and patterns within the characters, ensuring that they work well for a variety of applications and formats. After the design of the illustration was established, I applied the characters to the products shown below.
Sticky Notes | 3M
In collaboration with 3M, I designed the following sticky notes.
I worked on the layout of the backer and sticky note, so that the placement looks well-design with and without the sticky.
Bottle Design | Corkcicle
I utilized existing Bramble and Garden Party illustrations created by Anna Bond
and customized the layouts for Corkcicle’s drinkware.
While each format varies, it comes together for a whimsical and seamless pattern experience.
and customized the layouts for Corkcicle’s drinkware.
While each format varies, it comes together for a whimsical and seamless pattern experience.
Shoe Design | Keds
In collaboration with Keds, I worked on the initial concepting and design of the Spring 2024 shoes.
Apart of my responsibilities included coming up with innovative techniques for the shoes.
This included thoughtful placement of the cherry embroidery and a dainty cherry charm on the shoe lace.
Apart of my responsibilities included coming up with innovative techniques for the shoes.
This included thoughtful placement of the cherry embroidery and a dainty cherry charm on the shoe lace.
Platter Design | Pottery Barn
In collaboration with Pottery Barn, I worked on illustrating and designing the turkey for their Thanksgiving platterware.
Rifle Paper Co. | towels
For the Book Club beach towel I was responsible for the concept, sketching, hand-lettering, and design.
This towel was featured as a best seller on Rifle’s website.
For the Christmas Cookie tea towel I worked on illustrating, vectorizing, and designing the layout.
For this project I considered the typical folds in a tea towel, so that each crop is visually appealing.
The illustration to the right was a near-final layout of the towel.
For this project I considered the typical folds in a tea towel, so that each crop is visually appealing.
The illustration to the right was a near-final layout of the towel.
Rifle Paper Co. | accessories
I designed the following headbands and accessories
My responsibilities included vectorizing Anna’s existing artwork,
so that it could be applied to the headband and the files prepped for embroidery.
I designed the following ring dish utilizing Anna’s fall pattern design.
I designed the following bracelets utilizing Anna’s artwork.
I was responsible for the lettering, colorways, and placement of the art.
Totebags I worked on while at Rifle which included layout and colorway design.
