

Pedro’s Heladería | packaging design

Brief:
Conceptual ice cream brand developed during an intensive one-day workshop, Typography for the Senses, led by Ellen Lupton at Cooper Design School. The project explored the intersection of typography, sensory perception, and brand identity. Through experimental type treatments, color, and packaging design, the brand aimed to evoke flavor, texture, and emotion, translating taste into a visual experience.
Client:
Pedro’s Heladería
Role:
Freelance Graphic Designer & Illustrator
Skills:
Branding & Identity, logo design, packaging design, illustration


