Pedro’s Heladería | packaging design


Brief:
Conceptual ice cream brand developed during an intensive one-day workshop, Typography for the Senses, led by Ellen Lupton at Cooper Design School. The project explored the intersection of typography, sensory perception, and brand identity. Through experimental type treatments, color, and packaging design, the brand aimed to evoke flavor, texture, and emotion, translating taste into a visual experience.


Client:
Pedro’s Heladería


Role:
Freelance Graphic Designer & Illustrator


Skills:
Branding & Identity, logo design, packaging design, illustration


This project is featured in Ellen’s 2024 edition of Thinking with Type.
This project is featured in Ellen’s 2024 edition of Thinking with Type.